Circulatory System Essay

The heart and blood are the transport system in the body. This assignment looks at the structure and function of the circulatory system and also includes a diagram of the circulatory system. The heart is a hollow muscular organ which acts as a pump, located in the chest and lies left behind the sternum.’ Blood vessels also transport blood throughout the body’ (Wikipedia). There are 3 major types of vessels which will be discussed later in the assignment. The blood is a main component of the body. It is used to transport materials, act as a defence against disease, helps regulates temperature of the body and helps with blood clotting. The blood is made up of 4 elements: Plasma, Red blood cells-erythrocytes, White blood cells-Leucocytes and Platelets. Plasma makes up the main composition of blood with 55% volume. It contains 90-92% water and is slightly thick and is straw coloured fluid. Red blood cells-erythrocytes are made in the bone marrow of the ribs and sternum and are broken down in the spleen and liver. The main function is to carry oxygen. White blood cells-Leucocytes are larger than red blood cells. Their main function is to protect the body from certain infections. Platelets are formed in the red bone marrow. It has an important function in blood clotting. Blood vessels are comprised of 3 main units, arteries, veins and capillaries. Arteries carry blood away from the heart. Their structure is made up of a thick, stretchy muscular wall, they have a narrow central tube and they contain no valves. Arteries branch into smaller tubes called arterioles and then into capillaries. Their main function is to carry oxygenated blood. Veins carry blood towards the heart. Its structure is made up of thin walls with little muscle, they have a wide central tube and they also contain valves. Veins branch into venules and then into capillaries. Veins main function is to carry deoxygenated blood. Capillaries carry blood between arteries and veins. Their structure is of a thin wall with only one cell thick and a very natural central tube. Substances can only leave or enter the bloodstream through the capillaries. ‘They are mainly responsible for bringing necessary substances to the cells and draining waste materials away’ (Encyclopedia Britanica). There are 4 chambers, or open spaces inside the heart that fill with blood. Two of these are called the atria; the other two are called the ventricles. ‘The left ventricle contracts most forcefully, so you can best feel your heart pumping on the left side of your chest’ (www.fi.edu). The pathway of blood through the human heart consists of a pulmonary circuit and a systemic circuit. Deoxygenated blood flows through the heart in one direction, entering through what is known as a superior vena cava and then into the right atrium which is then pumped through the tricuspid valve into the right ventricle before being pumped out through the pulmonary valve to the pulmonary arteries into the lungs. It then returns from the lungs via the pulmonary veins to the left atrium where it is pumped through the mitral valve into the left ventricle before leaving through the aortic valve to the aorta. In conclusion this assignment has looked at the functions and structure of the circulatory system. It has also identified the diagram of the circulatory system.

The Blue Sword CHAPTER SIX

She remembered little more of that day. She settled herself on a heap of cushions a little way from the long table while the king and his men talked; and if they spoke at all of her, she did not know it, but she did notice that none but Corlath ever allowed his eyes to rest on her. The feeling she had had earlier, before she had tasted the Water of Seeing, that the closeness among the king and his men in some way supported her, was gone; she felt lost and miserably alone, and she decided that when there were eighteen people pretending you didn't exist in a small enclosed area, it was worse than two people pretending you didn't exist outside under the sky. The shadows nickered strangely through the tent, and the voices seemed muffled. There was a ringing in her ears – a ringing not like the usual fear-feeling of one's blood hammering through one's body, but a real ringing like that of distant bells. She could almost discern the notes. Or were they human, the shifting tones of s omeone speaking, far away? The taste still on her tongue seemed to muffle her brain. And she was tired, so tired †¦ When his Riders left, Corlath stood looking down at his captured prize. She had fallen asleep, and no wonder; she was smiling a little in her sleep, but it was a sad smile, and it made him unhappy. However much formal honor he showed her, seating her at his left hand, setting his household to serve her as they served him – he grimaced – he knew only too well that by stealing her from her people he had done a thing to be ashamed of, even if he had had no alternative – even if she and the kelar she bore were to do his beloved country some good he could not otherwise perform. Perhaps she could learn to see something of what made the Hills and their people so dear to him as a man, not as a king – ? Perhaps her Gift would bind her to them. Perhaps she would hate them for her lost land and family. He sighed. Forloy's young wife had not wished to hate the Hills, but that had not helped her. Harry woke in the dark. She did not know where she was; the shapes beneath her were not of pillow and mattress, and the odor of the air had nothing in common with Residency air, or Homeland air. For a moment hysteria bubbled up and she was conscious only of quelling it; she could not think, not even to decide why she wished to bottle up the panic – her pride automatically smothered her fear as best it could. Afterward she lay exhausted, and the knowledge of where she was reformed itself, and the smell was of the exotic woods of the carven boxes in the Hill-king's tent. But as she lay on her back and stared into the blackness, the tears began to leak out of her eyes and roll down her cheeks and wet her hair, and she was too tired to resist them. They came ever faster, till she turned over and buried her face in the scratchy cushions to hide the sobs she could not stop. Corlath was a light sleeper. On the other side of the tent he opened his eyes and rolled up on one elbow and looked blindly toward the dark corner where his Outlander lay. Long after Harry had cried herself to sleep again, the Hill-king lay awake, facing the grief he had caused and could not comfort. When Harry woke again, the golden tent flap had been lifted, and sunlight flashed across the thick heavy rugs to spill across her eyes and waken her. She sat up. She was still curled on and around a number of fat cushions; the back of the hand her cheek had lain against was printed with the embroidered pattern of the pillow beneath it. She yawned and stretched, gingerly pulling the knots of midnight fears out of her muscles. One of the men with a mark on his forehead approached her, knelt, and set a small table with pitcher and basin and towels and brushes before her. She saw nothing of Corlath. The tent looked as it had when she had first entered it the day before; the low tables had been removed, and the peak lamp raised again. When she had washed, she was brought a bowl of an unfamiliar cereal, hot and steaming like Homelander porridge, but of no grain she recognized. It was good, and she surprised herself by eating it all with good appetite. She laid down her spoon, and one of the men of the household approached again, bowed, and indicated that she should go out. She felt crumpled, in the same garments she had slept in; but she shook them out as best she could, observed that they didn't seem to wrinkle horribly as Homelander clothing would have done, raised her chin, and marched out – to be met by another man with a pair of boots for her, and a folding stool to sit on while she fumbled with the lacing. She felt a fool, let loose, however involuntarily, in a highly organized community which now wished to organize her too: like the grain of sand that gets into an oyster's shell. What if the grain doesn't want to become a pearl? Is it ever asked to climb out quietly and take up its old position as a b it of ocean floor? Did she want to go back? What did she have to go back to? But what was Dickie thinking of her absence? She had no more tears at present, but her eyelids were as stiff as shutters, and her throat hurt. People were moving hastily across the open space before the king's tent; and as she watched, the outlying tents began to come down. They seemed to float down of their own accord; all was graceful and quiet. If anyone was doing any protracted cursing over the recalcitrance of inanimate objects, it was only under his breath. Her brother should see this. She smiled painfully. She blinked, her eyes adjusting slowly to the bright sunlight. The sky overhead was a cloudless hard blue, a pale metallic blue. It was morning again; she'd slept almost a full day. To the left rose a little series of dunes, so gradually that she only recognized their height by the fact that her horizon, from where she stood, was the tops of them. Somewhere in that direction lay the General Mundy, the Residency, her brother – and farther, much farther, in that same direction, over desert and mountain, plain and sea, lay her Homeland. She felt the sand underfoot, nothing like the springy firm earth of Home, no more than the queer soft boots she wore were like her Homeland boots; and the strange loose weight of her robes pulled on her shoulders. The king's tent was being dismantled in its turn. First the sides were rolled up and secured, and she saw with surprise that the rugs and lamps, chests and cushions, were already gone from inside; all that remained was the sand, curiously smoothed and hollowed from what it had borne. She wondered if they might have rolled her up like an extra bolster if she had not awakened; or if they would have packed up all around her, leaving her on a little island of cushions in a sea of empty sand. The corner posts and the tall central ones folded up on themselves somehow, and the roof sank to the ground with the same stateliness she had admired in the smaller tents. She counted ten of the household men rolling and folding and tying. They stooped as they worked, and the great tent in only minutes was ten neat white-and-black bundles, each a mere armful for one of the men. They walked to a line of horses who stood patiently as their high-framed saddles were piled with boxes and bundles such as t hose the king's tent made. She noticed how carefully each load was arranged, each separate piece secured and tested for balance before the next was settled. At the end all was checked for comfort, and the horse left with a pat on the nose or neck. Horses were the commonest animals in the camp; there were many more horses than people. Even the pack horses were tall and elegant, but she could pick out the riding-horses, for they were the finest and proudest, and their coats shone like gems. There were also dogs: tall long-legged dogs with long narrow beautiful skulls and round dark eyes, and long silky fur to protect them from the sun. Some were haltered in pairs, and all were members of three or four separate groups. Sight-hounds, Harry thought. The groups roamed as freely as the untethered horses, yet showed no more inclination than they to wander from the camp. She noticed with interest that a few of the pack horses were tied in pairs, like the dogs, and reflected that perhaps it was a training method, a younger beast harnessed to an older, which could teach it manners. There were cats too. But these were not the small domestic lap-sized variety; these were as lean and long-legged as the dogs. Their eyes were green or gold or silver, and their coats were mottled brown and amber and black. One animal looked almost spotted, black on brown, while the next looked almost striped, fawn-pale on black. Some wore collars, leather with silver or copper fittings, but no leashes, and each went its solitary way, ignoring any other cats, dogs, or horses that might cross its path. One came over to Harry where she stood; she held her breath and thought of tigers and leopards. It viewed her nonchalantly, then thrust its head under her hand. It was a moment before Harry recovered herself enough to realize that her hand was trembling because the cat was vibrating as it purred. She stroked it gingerly and the purr grew louder. The fur was short and fine and very thick; when she tried, delicately, to part it, she could not see the skin. The cat had very long blond eyela shes and it looked up at her through them, green eyes half closed. She wondered how all the animals got on together: were there ever any fights? And did the big cats ever steal one of the green-and-blue parrots that rode on a few of the Hillfolk's shoulders? The tents were all down, and she was amazed at the numbers of beasts and people that were revealed. She wondered if the people were all men but herself, thinking of the attempt by the men of the household to wait on her at her bath the evening before. She could not tell, now, by looking, for everyone wore a robe similar to her own, and most wore hoods; and only a few wore beards. â€Å"Lady,† said a voice she knew, and she turned and saw Corlath, and Fireheart followed him. â€Å"Another long ride?† she said, feeling a flush in her cheeks for being called lady by the Hill-king. â€Å"Yes, another long ride, but we need not travel so quickly.† She nodded, and a smile came and went on the king's face, so quickly that she did not see it, as he realized that she would not plead, nor ask questions. â€Å"You will need this,† he said, and handed her a hood like the one he and most everyone else were wearing. She stood turning it over helplessly in her hands, for it was little more than a long tapered tube of soft material, and not too plainly meant as one thing or another to someone who had never seen one before. He took it away from her again and put it on her, then produced a scarf and showed her how to wrap it in place. â€Å"It grows easier with practice,† he said. â€Å"Thank you,† she said. Another voice spoke behind them, and both turned; a man stood with another horse at his heels. This man was dressed in brown, and wore leggings and a tunic above his tall boots and bore a small white mark on his right cheek; and Corlath told her that so the men of the horse, the grooms, dressed; men of the hunt, who cared for the cats and dogs, were dressed similarly, but their belts were red, and they wore red scarves over their hoods and their white mark of office was on the left cheek. â€Å"I – I thought all the Hillfolk wore sashes,† Harry said hesitantly. â€Å"No,† Corlath answered readily enough; â€Å"only those who also may carry swords.† The brown-clad man turned to the horse he had brought them. â€Å"His name is Red Wind, Rolinin,† Corlath said; he was another red bay, though not so bright as Fireheart. â€Å"For the present, you will ride him.† She speculated, a little nervously, about the for the present. She was pleased at the idea of not bumping on somebody else's saddlebow, but as she looked up at the tall horse, and he looked kindly down on her, she collected her courage and said, â€Å"I – I am accustomed to bit and bridle.† She thought, I am accustomed to stirrups too, but I can probably cope without them – at least if nothing too exciting occurs. He looks like he'll have nice gaits †¦ Oh dear. â€Å"Yes,† said Corlath in his inscrutable voice, and Harry looked up at him in dismay. â€Å"Red Wind will teach you how we of the Hills ride.† She hesitated a minute longer, but couldn't think of anything further to say that wouldn't be too humiliating, like â€Å"I'm scared.† So when the brown man went down on one knee and cupped his hands for her foot, she stepped up and was lifted gently into the saddle. No reins. She looked at her hands as if they should be somewhere else, rubbed them briefly down the legs, and then laid them across the rounded pommel like stunned rabbits brought home from a hunt. Red Wind's ears flicked back at her and his back shifted under her. She closed her legs delicately around his barrel and he waited, listening; she squeezed gently and he stepped gravely forward; she sat back and he stopped. Perhaps they would get along. Corlath mounted while she was arranging her hands; I suppose they'll expect me to learn to mount without help too, she thought irascibly; when she looked up from Red Wind's obedient ears Fireheart moved off, and Red Wind willingly followed. They traveled for some days. She meant to keep count, but she did not have the presence of mind immediately to find a bit of leather or rock to scratch the days on as they passed, and somewhere around four or five or six she lost count. The days of travel continued for some time after the four or five or six; every muscle in her body ached and protested from the unaccustomed exercise, after months of soft living at the Residency and aboard ship. She was grateful for her weariness, however, for it granted her heavy sleep without dreams. She developed saddlesores, and gritted her teeth and ignored them, and rather than getting worse as she had expected, they eased and then went away altogether, and with them the aches and pains. Her old skill in the saddle came back to her; she did not miss the stirrups except while mounting – she still needed someone to be a mounting-block for her every day – and slowly she learned to guide her patient horse without reins. She could bind her boots to her legs and her hood round her head as deftly – almost – as though she had been doing these things all her life. She learned to eat gracefully with her fingers. She met four women who were part of Corlath's traveling camp; they all four wore sashes. She learned the name of the friendly cat: Narknon. She often found her keeping her feet warm when she woke up in the morning. Narknon also, for all her carnivorous heritage, had a taste for porridge. Harry continued to eat at the king's table for the evening meal, with the eighteen Riders and Corlath; she still sat at the king's left hand, and she was still politely served and equably ignored. She began to understand, or at least to suspect, that Corlath kept her near him not only because the Hillfolk were not accustomed to dealing with enemy prisoners, but more because he was hoping to make her feel like a respected guest – he was quick to answer her questions, partly perhaps because she did not abuse the privilege; and there was often almost diffidence in his manner when he offered her something: a new cloak, or a piece of fruit of a sort she had never seen before. He wants me to like it here, she thought. She still slept in the king's tent, but a corner was now modestly curtained off for her, and when she woke in the morning and put the curtains back, Corlath was already gone. One of the men of the household would see her, and bring her towels and water, and breakfast. She grew fond of the porridge; sometimes they made it into little flat cakes, and fried them, and put honey over them. The honey was made from flowers she had never seen nor smelled; the rich exotic fragrance of it set her dreaming. She never asked Corlath why she was here, or what her future was to be. In the mornings, after breakfast, while the camp was broken, or, if they were staying an extra day while messengers came from nowhere to talk to the king, she rode Red Wind and, as Corlath had told her, taught herself, or let the horse teach her, to ride as the Hillfolk rode. After her riding-lesson, if they were not traveling that day, she wandered through the camp, and watched the work going forward: everything was aired and washed or shaken out or combed, and the beasts were all brushed till they gleamed. No one, horse or dog or cat or human being, ever tried to stop the Outlander from wandering anywhere in particular, or watching anything in particular; occasionally she was even allowed to pick up a currycomb or polishing-cloth or rug-beater, but it was obvious that she was so permitted out of kindness, for her help was never needed. But she was grateful for the kindness. She spoke her few words of Hill-speech: May I? And Thank you, and the Hillfolk smiled at her and said, Our pr ivilege, slowly and carefully, back to her. Sometimes she watched the hunts ride out; the dogs hunted in their groups, the cats alone or occasionally in pairs. There did not seem to be any order to those who rode with them, other than the presence of at least one man of the hunt; and she never saw any return without a kill: desert hares, or the small digging orobog – Corlath told her the names – or the great horned dundi that had to be hung on a pole and carried between two horses. She was homesick in unexpected spasms so strong that Red Wind, who was a faithful old plug by Hill standards and could be trusted to children and idiots, would feel her freeze on his back, and toss his head uncomfortably and prance. She had not wept herself to sleep since her first night in the king's tent and she thought, carefully, rationally, that it was hard to say what exactly she was homesick for: the Homeland seemed long past, and she did not miss her months at the Residency in Istan. She recalled the faces of Sir Charles and Lady Amelia with a pang, and she missed her brother anxiously, and worried about what he must think about his lost sister. She found she also missed the wise patient understanding of Jack Dedham; but she thought of him with a strange sort of peacefulness, as if his feeling for his adopted country would transcend the seeming impossibility of what had happened to her, and he would know that she was well. That sickness of dislocation came to her most often w hen she was most at ease in the strange adventure she was living. She might be staring at the line of Hills before them, closer every day, watching how sharply the edges of them struck into the sky; Red Wind at Fireheart's heels, the desert wind brushing her cheek and the sun on her shoulders and hooded head; and suddenly she would be gasping with the thing she called homesickness. It would strike her as she sat at the king's table, cross-legged, eating her favorite cheese, sweet and brown and crumbly, listening wistfully to the conversation she still could not understand, beyond the occasional word or phrase. I'm missing what I don't have, she thought late one night, squirming on her cushions. It's nothing to do with what I should be homesick for – Jack would understand, the oldest colonel still active, looking across the desert at the Hills. It's that I don't belong here. It doesn't matter that I'm getting burned as dark as they are, that I can sit a horse all day and not complain. It doesn't matter even that their Water of Sight works in me as it does in only a few of their own. It is only astonishing that it would work in one not of the Hills; it does not make that one any more of the Hills than she was before. There was a certain bitter humor to lying awake wishing for something one cannot have, after lying awake not so long ago wishing for the opposite thing that one had just lost. Not a very useful sort of adaptability, this, she thought. But, her thought added despairingly, what kind of adaptability – or genius – would be useful to me? She traced her life back to her childhood, and for the first time in many years recalled the temper tantrums that she had grown out of so early it was hard to remember them clearly; but she did remember that they had frightened even her, dimly, still a baby in her crib, realizing there was something not quite right about them. They had scared two nursemaids into leaving; it had been her mother who had at last successfully coped, grimly, with her and them. That memory brought into focus another memory she also had pushed aside many years ago: the memory, or knowledge, of not-quite-rightness that grew up after the tantrums had passed; and with that knowledge had also grown an odd non-muscular kind of control. She had thought at the time, with a child's first wistfulness upon being faced with approaching adulthood, that this was a control that everyone learned; but now, lying in the desert dark, she was not so sure. There was something in her new, still inexplicable and unforeseeable life in the Hills that touched and tried to shape that old long-ignored sense of restraint; and something in her that eagerly reached out for the lesson, but could not – yet – quite grasp it or make use of it. There was, too, a reality to her new life that her old life had lacked, and she realized with a shock that she had never truly loved or hated, for she had never seen the world she had been used to living in closely enough for it to evoke passion in her. This world was already more vivid to her, exhilaratingly, terrifyingly more vivid, than the sweet green country, affectionately but indistinctly recalled, of her former lif e. She did not have much appetite for breakfast the next morning, and fed hers to Narknon, who gave a pleased burp and went back to sleep again till the men of the household routed her out when they took down the king's tent. They were nearly to the foothills by the time they halted that evening. The scrub around them had begun to produce the occasional real leaf, and the occasional real leaf was green. For the first time, there was an open stream that ran past their camp, instead of the small secret desert springs; and Harry had a real bath in the big silver basin for the first time since her first evening with the camp, for there had been little water to spare since then. This time the men of the household left towels and a clean yellow robe for her, and left her, as soon as her bath was full. They made camp behind a ridge that ran into what was certainly itself a hill. The tents were pitched around a clear space at the center, with the king's tent at one edge of it. That clear space always held a fire in the evenings, but tonight the fire was built up till it roared and flung itself taller than the height of a man; and as everyone's duties were completed, all came and sat around it till they ringed it. The dogs' pale coats turned red and cinnamon in the firelight; the cats' shadowy pelts were more mysterious than ever. The wall of the king's tent facing the fire was rolled up, and Harry and the king and his Riders sat at the open edge and stared at the fire with the rest. After a time no more dark figures came to join the circle; the fire shadows fell and sidled and swam so that Harry could not guess how many people there were. The fire itself began to burn down till it was no more than the kind of glorious bonfire she and her brother had had now and again when they were children and the weather and their parents' mood had conspired together in their favor. Then the singing began. There were several stringed instruments like lutes, and several wooden pipes for accompaniment and harmony. She recognized ballads even when she could not understand the words, and she wished again that she could understand, and fidgeted on her rug, and glanced at Corlath. He looked back at her, intercepting her frustration, and while there was nothing particularly encouraging about that look, still there was nothing particularly discouraging about it either – as was usual with the looks he gave her now; as was also usual, there was an edge of wistfulness, or sheepishness, in his glance. He had either lost or, as she thought more likely, learned to restrain the slightly resentful puzzlement she had seen the night she had drunk the Water of Sight. She stood up and went over to him and sat down beside him, and pulled up her knees and put her chin on them and stared at the fire, and listened to the words she could not understand. She knew that there had to be at least one more person in the camp who spoke Homelander, the man who had acted as Corlath's interpreter – and, as Peterson had guessed, unnecessarily – at the Residency, but she had never learned who that man was. Someone else who might have spoken to her, and taught her some more Hill words, that she might be able to talk to those around her – might be able to translate the words of the songs they were singing now. But someone who had chosen not to make himself known to her; someone who liked his skill so little that he felt no pity for her isolation: she, an Outlander, who did not belong to the desert and the Hills. Corlath was watching her face as these thoughts went through her mind, and perhaps he read something of them there, for he said without prompting: â€Å"They sing of what is past, hundreds of years past, when the possession of kelar was so common it was hardly thought a Gift, any more than the length of your nose is a Gift. â€Å"Those given the kelar are far fewer today than they were then. I – we – believe that we are soon to learn at our gravest cost the worth of what we have lost.† He thought, wearily, looking at her and unable to read her expression, What does she see? What do we look like to her? And with a flash of anger he thought, Why is it so arranged that I must hope for the comprehension of an Outlander? Why must it be an Outlander who carries so precious a Gift? A Gift she may choose to repudiate or – or use against us, who need the strength so sorely? Harry hugged her knees closer, and for a moment she saw again a bright narrow thread of riders trotting up a mountain way. So I have the Gift, she thought, but of what use is it to see uninterpretable visions? She came back to herself as Corlath said: â€Å"We sing because we have returned to our Hills; tonight is the first night we sleep again in their shadow. â€Å"Listen. They will sing a ballad of Lady Aerin, Dragon-Killer.† Harry listened, listened hard, with the muscles of her back and of her thighs, as if the Hill-speech were a fractious horse she might tame; and out of the firelight came a figure, wavering with the leap and flicker of the flames, and with hair that was fire itself. A tall broad-shouldered figure with a pale face, and in its right hand it held a long slim blade that glittered blue. Harry stared till her eyes felt as dry as sand, and then the figure's face swam into focus, and it was a woman's face, and it smiled at her. But it didn't smile, it grinned, the wry affectionate grin of an elder sister; and Harry's head swam with love and despair. Then the woman shook her head gently, and her aureole of hair flamed and rippled about her, and she reached out her empty left hand, and Harry found herself on her hands and knees, reaching her hand back. But a gust of wind came from nowhere and whipped the fire as though it were an unruly dog, and the figure vanished. Harry fell where she had knelt, and pressed her face to the earth. One real dog sat up and howled. Corlath picked her up as gently as if she were a baby, fallen down after its first steps; and she found there were tears running down her face. He stood up, holding her in his arms, and she cared nothing but that Lady Aerin, Firehair and Dragon-Killer, had come to her and then left her again, more alone than she had ever been before. She threw her arms around the Hill-king's neck and buried her face in his shoulder and sobbed. And Corlath, holding her, her tears on his neck, felt his resentment waver and dim and fall to ashes; and he felt pity instead for the Outlander, as he had felt pity when she tasted the Meeldtar. The Gift had been a hard enough thing for him, he who had grown up with it, had always known it existed and been trained from childhood in its use, or at least its acceptance. He had had his father to tell him what to expect, and his father had not scorned him when he wept as the Outlander now wept; had, in fact, cradled and comforted him and soothed the headaches the kelar brought. He would help this girl now, as much as he might, stranger and thief as he might be to her. He would do what he could. Harry woke up the next morning in her usual corner, behind the usual curtains, her face still smudged with dirt and tears, and she remembered what she had done rather than what she had seen, and she went hot with shame and swallowed hard, wondering if she dared show herself outside her curtains, even for water to wash in. She could not think about seeing Corlath again at all. She thought, He must have laid the sleep on me again, as he did when he first took me away; put me to sleep like an unruly child because I behaved like an unruly child. Narknon didn't care; she walked up Harry's legs and rubbed her head against Harry's smudgy face, and Harry blinked hard and petted her fiercely. She put back her curtains with an effort, and washed her face, and ate her breakfast as she might have eaten wood chips, silent and stony-faced. A voice broke in on her sorry reflections, and she looked up, surprised, and was still more surprised to see one of the Riders: the short square grim man she had noticed during her first meal in the king's tent: the one man who had tasted the Water and made no sign. He spoke to her again. Whatever the words were, they had the inflection of â€Å"Good morning,† so she said, â€Å"Good morning.† Some expression passed lightly over his face, and still he looked at her till she began to wonder if â€Å"Good morning† in their language sounded like a terrible insult and he was now considering whether to strike her dead on the spot or spare her ignorance. Maybe he was only musing on how best to handle an unruly child. But he spoke to her again, slowly, patiently, and she was distracted from her shame of the night before. He broke his words down into syllables; so she took a deep breath and said them back to him. This time the flicker of expression was definitely kin to a smile, although she would never have seen it if she had not been watching his face so closely. He corrected her accent, and she said the phrase again, and this time apparently she said it properly; for next he bowed, laid a hand upon his chest, and said, â€Å"Mathin.† She said â€Å"Mathin† back at him, and she knew his name already from Corlath's speaking it and his answering. Then he stretched his hand out till the tips of his fingers did not quite touch her collarbone. â€Å"Harry,† she said, thinking that the two-syllable version of her impossible name would keep them both out of trouble; and Richard wasn't there to disapprove. â€Å"Hari?† he said, a little taken aback; and she nodded, and made hi m a small bow. It must have been a long day for Mathin. She knew he was one of the eighteen Riders, yet he did nothing till sunset but take her around the camp and touch various objects and speak their names. She also learned some useful all-purpose verbs, and the names – or at least she heard the names and tried to remember them – of about half of the men who sat around Corlath's table. She knew Faran and Innath already, for she had picked out their names from Corlath's calling of them, as she had Mathin's. They met her eyes as they were introduced, and quietly bowed, as if she had nothing to do with the awkward baggage their king had taken from the Outlander town in their company a few weeks ago; as if they were seeing her for the first time. Forloy was the man with the scar on his chin; Dapsim rode the black mare who won the horseraces often held in the evenings, till the other riders would no longer let her run. She did not see Corlath that day, nor the next. The camp remained whe re it was, in the shadow of the Hills, though the evening fires were small again, and there was no more singing. The hunting-beasts went out every day, and returned laden with a far wider variety of wildlife than the desert had offered. Harry learned that Narknon hunted alone, and was famous for permitting no other beast near her; she occasionally made friends with a human being, but she was very choosy about such friendships. Harry felt flattered. As the days passed, lean faces and flanks grew a bit plumper on men and beasts; but Narknon still begged for her porridge. Mathin came for Harry after breakfast each morning. By the end of the third day she was speaking in sentences, simple, painful, and ungrammatical ones; but she found that certain Hill words were creeping into her Homelander vocabulary and staying there; and the few people besides Mathin she tried to speak to stopped to listen to her and to answer. She was no longer invisible, and that was the best of all. She was fascinated by the specialties of the language she was learning; there were, for example, a number of kinds of tent. The king's great tent, with its internal grove of poles to hold it up, was called a zotar, the only one in this traveling camp. The smaller tents, where most of the people were housed, were called the barkash; the stable tents were pituin. Then there were several terms she didn't have quite straightened out yet that referred to how the thing was made, how many corners it had, made of what material, and so on. A dalgut was a cheap, poorly made tent; there were no dalguti in the king's camp, and to refer to another man's tent as a dalgut, if it wasn't one, was a profound insult. She woke up earlier than usual on the morning of the fourth day of Corlath's absence, and, despite Narknon's protests, went outside to stare at the eastern greyness that heralded the swift desert dawn. She heard the desert lark's song, a little speckled brown bird the Hillfolk called a britti. The camp was astir already; several of the men whose names she could recall hailed her as Hari-sol. She'd heard this the last two days and wondered if it was a term of respect, of definition, or a way of spinning out a name she could see did not meet with unqualified approval. As the early light flowed down into the mountains, she saw the trees and rocky ridges pick themselves out of the shadows and assert their individuality. She didn't notice till they rode into the center of camp that Corlath and three companions had returned. She turned around on her heel as she heard his voice, but her attention was distracted at once. Corlath still sat on Fireheart, who stood as still as a great red rock; and beside them stood another horse, riderless, as tall as Fireheart and a stallion like him, but golden, a chestnut as gold as the kicking flames of the bonfire three nights ago. She walked toward them silently, her bare feet in the still-cool sandy earth, but the chestnut horse turned his head and looked at her. She heard Corlath murmur something as she drew near, and at his words the horse took a step toward her, and lowered his head till she was looking into a calm, mahogany-brown eye. She raised her hands and cupped them, and she felt his warm breath, and his s oft nose touched her fingers. Corlath spoke aloud and a man of the horse appeared at once, carrying a saddle, golden leather only a few shades darker than the horse, with red stitching; and he set it delicately on the chestnut's back. The horse ignored him, not even shuddering his golden skin as the saddle settled into place; but he lipped Harry's fingers, and leaned his cheek against her shoulder. â€Å"I brought him back for you,† Corlath said, and she raised her eyes and found his resting on her; â€Å"I seem to have chosen well,† he said, and he smiled. The brown-clad man had girthed up the saddle and stood watching her expectantly. â€Å"Come, we will try his paces,† said Corlath. It wasn't till she was tossed into the saddle and felt the great horse quiver under her as her legs found their places against the long supple flaps of the saddle that she realized that Corlath had spoken to her in the Hill tongue. It was a glorious morning; more glorious than any she'd known since she had awakened as a disheveled huddle on the lee side of a scraggy little dune – more glorious than any since she'd set sail from the Homeland. â€Å"His name is Sungold,† Corlath told her, and this he translated. â€Å"Sungold,† she said. â€Å"Tsornin.† Corlath sent Fireheart forward at a long-striding trot, as though they would leap into the dawn; and as soon as her legs closed against the big chestnut's sides he surged forward to follow. She was, for the first few minutes, fearful of her own lack of skill, and of the strength of the big horse; but she found that they understood each other. She felt half grateful, half ashamed, of the time and patience the good Red Wind had spent on her; and at the same time she felt almost uneasy that it was too simple, that she understood too readily. But she was too caught up in the beauty of it to wish to doubt it long. If she thought of it at all, she drove it out of her head at once: didn't she deserve something for all her bruises, of both body and spirit, over the last weeks? She could think of nothing better than the feel of Sungold's mane as it washed over her hands. When the sun was almost overhead, and its rays were dazzling when they reflected off Tsornin's bright neck, and the emptiness of her stomach was beginning to force itself into her attention despite everything, Corlath said, â€Å"Enough,† and wheeled Fireheart back toward camp. Sungold waited for her signal, and she stood a moment, first looking at Fireheart's quarters jogging away from them and then up, where a brown hawk swung on an updraft, high overhead. Just to test the magnificence of her power, she kneed her horse a half-turn to the left and shot him off at a gallop; and just as he reached the peak of his speed she brought him back to a gentle canter, circled once, and sent him after Corlath, who had paused and was watching her antics. They stopped beside Fireheart and his rider, and the two stallions nodded to each other. Harry expected a lecture on frivolity, or something, and lowered her eyes to Sungold's withers; but Corlath said nothing. She looked up again as she heard the ring of metal on metal; Corlath had drawn the sword that hung at his side. She watched, surprised, as he held it, point up, and the sun glared fiercely on it. She remembered that this morning, as he rode into camp, he had been carrying it, the first time she had ever seen him armed with anything more ostentatiously threatening than a long dagger, or the slim short knives all the Hillfolk carried to cut up their food and perform any minor tasks where something with a sharp point was necessary. She'd forgotten about it as soon as she'd noticed Sungold; and now that she saw it more closely she decided she didn't much like the look of it. This was obviously a war-sword; it was much too unwieldy for anything but serious hacking and hewing. Corlath took the deadly thing in his left hand and handed it to her, hilt first. â€Å"Take it.† She grasped it, warily, and when Corlath let go it did not knock her out of the saddle, but it tried. â€Å"Lift it,† he said. And as she tried, â€Å"You've never held a sword.† â€Å"No.† She lifted it as if it were a snake that would crawl up its own tail and bite her. Corlath edged Isfahel out of harm's way as her arm and shoulder experimented with this new thing. She swung it in a short half-arc, and Tsornin came suddenly to life, and bounced forward on his hind legs, neighing. â€Å"Ouch,† she said, as he came to earth again; his ears were tipped back toward her, and all his muscles were tense. â€Å"Sungold's a war-horse,† Corlath said mildly. â€Å"You're giving him ideas.† She turned to glower at him, and he rode up beside her and took the sword back. There was a gleam of humor in his eye as he returned her glower; and they turned back toward camp together. He said something that she didn't quite catch, and as she turned to him to ask him to repeat it, Fireheart leaped forward into a gallop that flattened out to full stretch at once. After a moment's shock she recognized the challenge, and Sungold bolted after them, and gained ground till her face was flicked by Fireheart's streaming tail, and then Sungold's nose drew even with Corlath's toe; and then they were sweeping into the camp, and the horses steadied down to a canter, and then a walk. Their nostrils showed red as they breathed, and Sungold turned away from the camp, asking for more; but Harry said, â€Å"I don't think so,† and Sungold heaved a sigh and followed docilely at Fireheart's heels. It was only when she dismounted that she realized she was still barefoot. Corlath and Harry had b reakfast together, on one square of the long table. Harry did not speak, except to Narknon, who was inclined to be sulky; and Corlath's attention was for the men who came to speak with him, about the minor things that had gone wrong in his absence, and about messages they had received for him; and Harry understood much of what they said, and wondered if Corlath cared that it was no longer entirely safe to talk secrets around his Outlander. After they had eaten, a man of the household entered the zotar and handed the king a long thin bundle wrapped in linen. He bowed and retired; and Corlath shook the thing free of its covering and held up another sword. This one was appreciably smaller than the one he himself wore, but Harry still watched it with dislike. Corlath ran a quick hand over the scabbard with the linen cloth and then offered her, again, the hilt. She took it reluctantly, and rather than drawing it smoothly out, she backed up awkwardly, so that it rang free with a sullen cl unk. â€Å"You'll have to do better than that,† said Corlath; and she was sure that he was amused. â€Å"Why?† she said, anger beginning to uncoil itself somewhere deep inside her and make its way to the surface. â€Å"Why? What have swords and – † she gulped, for she loved Sungold already – â€Å"war-horses to do with me?† He came a step or two closer to her as she stood with the point of the sword unhandily dug into the heaped carpets, and her arm out, as if to keep the undesired object as far from her as she could; and he looked, thoughtfully, into her eyes. â€Å"It is because of what you have seen,† he replied. â€Å"When you tasted the Water of Sight you saw a war-party coming to battle; I and all my Riders heard you cry out what you saw – in the ancient tongue of our forebears here, the tongue that was spoken when Damar was one land, a great and green land, before †¦ â€Å" Before my people came, she thought, but she was not going to say it aloud if he was not. â€Å"And several days past the entire camp saw the Lady Aerin come out of the fire to greet you, carrying the Blue Sword, Gonturan, with which she won back the Hero's Crown and defeated the armies of the North.† He hesitated. â€Å"Aerin had not been seen since my father's father's day; and yet she has always looked after her country well, since she first rode out to face the Black Dragon, before Gonturan had come to her hand; and our dearest legends speak of her.† The bright bubbles of anger in her eyes burst and disappeared. She bowed her head; then bent her elbow and brought the sword under her eyes. The long wicked edge of it winked at her. It had a silver handle, nearly plain, with a few faint graceful scrolls on the underpart of the hand-guard, where it met the hilt. She stared at them unhappily: the sweep and arch of them seemed to her a more likely ornament for a church pew than a sword. Her wrist began to quiver with the unaccustomed weight. He said, as gently as he could: â€Å"Here, anyone who is granted the Gift of Seeing is given to what they see; it is thought to be a guide, a direction, a help sent by the gods; or by the heroes of our past greatness, who still care what happens to their children's children. Children now sip the Water when they meet their tenth birthday, in the hope that they may be told what apprenticeship they are most fit for. Many see nothing, for, as I have told you, the Water does not work for many people; and then the simpler considerations of parentage and availability are allowed to decide. But all our priests were given Sight of the priesthood on their tenth birthday; each of my Riders saw himself carrying a sword †¦ many of them will only choose a war-horse the color they saw themselves riding in the vision.† She broke out frantically: â€Å"But this is nothing to do with me. I am an Outlander, not of your Hills at all. If it is war I have seen, my people have feared war too; it is not strange that even I should feel it. This thing you have done to me, I – † She choked off, for she had heard herself speaking: Outlander she had instinctively said, and she was speaking swiftly in the Hill tongue that she had only – or so she had thought and now desperately was not sure – begun to learn, haltingly, a few days before. She heaved a breath that had she been a year younger might have been a sob; but it was not. She stood, trembling, holding the sword, waiting for it to speak to her too, to tell her her awful destiny. Corlath took her right wrist in his hand and then turned her around till she was standing next to him; he rearranged her fingers on the hilt, curled her thumb under it for her. She felt at once, wearily, that this was the way it was supposed to be held; and wondered if swordsmanship, like riding a war-stallion and speaking a language strange to her, was suddenly going to awaken in her blood like a disease. â€Å"Lady,† Corlath said over her shoulder, his right hand still supporting her wrist, â€Å"I know it is difficult for you. Perhaps this may make it easier: you have given my people hope by your presence, by your visions, by your very foreignness. It is the first hope we have had since we knew that the Northerners would come. We need that hope, my lady. It is so nearly the only thing we have.† She pulled away from his hand on her arm so that she could turn and look up at him. She stared, appalled, and he looked gently down at her. A frown collected slowly on his brow. â€Å"What is it they call you – Hari? That cannot be your name.† She grimaced. â€Å"No. it's a – † She did not know the Hill term for nickname and her mysterious sixth sense didn't seem to want to provide it for her. â€Å"It's a short-name. I don't like my real name.† â€Å"And it is?† There was a pause. â€Å"Angharad,† she said finally. He turned this over on his tongue a few times. â€Å"We will call you Harimad,† he said. â€Å"Harimad-sol, for you are of high rank. Few See so clearly that others too may see, as all saw Aerin-sol come out of the fire. â€Å"Try to have faith: even in these things that are strange to you. My kelar told me to bring you here, and your kelar speaks through you now. Lady, I know no more of your fate than that; but I believe, as do all the people in this camp, that your fate is important to us. And Aerin, who has long been the friend of her people, has given you her protection.† That does not make Aerin my friend, she thought sourly, but when she remembered the elder-sister grin Aerin had given her, she could not believe ill of her. And Corlath's kelar told him to bring me here. Oh dear. I suppose that explains something. Harimad. Mad Harry. I wish Aerin would stay long enough to talk to me – tell me what is going on. She looked up at him and tried to smile. It was a gallant effort; it was even almost a smile. But Corlath's gold-flecked brown eyes saw more than just the gallantry, and his heart went out to her; and he turned away from her and clapped his hands, and a man of the household b rought the hot brown drink Harry had first tasted behind a scrubby small sand hill, barefoot and in her Homelander dressing-gown, and that she had learned since to call malak. That evening Corlath and the Riders and Harimad-sol ate a great dinner of many dishes, and Harry made first acquaintance with the Hill mustard made of the jictal seeds, which burned out not only her mouth and tongue, but her throat and stomach lining; and the front of the zotar was rolled up, and outside much of the rest of the camp sat on rugs before small low tables and ate also, under the moon and the white stars. Harry began pulling nervously at her sleeves and twiddling the ends of her belt as the end of the meal approached; there was a tension hanging over the camp that she did not like, and she hoped that the tooled leather bag was not to put in an appearance tonight. It did not, but she suspected Corlath of eyeing her nervousness wryly. The conversation went too quickly for her to catch all of it – or perhaps her sixth sense had overstrained itself and was resting – but she understood that the purpose of the journey they had been on was to discover how well, or ill, prepared the many small mountain villages, north, south, and east of the great central desert, were for holding off Northerners; and how many horses, arms and warriors, supplies and supply transport, each could provide. It had not been a very cheerful journey, not least for the western excursion into Outlander territory, where a stubborn and pompous old man had refused to listen to the truth; but Corlath had expected what he found and – she thought – saw no use in being discouraged. They were near the end of their trek now: in the Hills before them, although still several days' journey hence, was Corlath's city, where his palace lay, and where what there was of a standing army was quartered. Harry rather thought, from the way they referred to it, that â€Å"the City† was the only city in Corlath's realm; his people were not much interested in building and maintaining and living in cities, beyond the king's own, which had the advantage of being thick with kelar. But the Hillfolk were an independent lot; they preferred to hold their own bits of land and work them, and neither cities nor positions in a regular army appealed to them. As she heard the word often, Harry was beginning to understand better what the word kelar indicated. It was something like magic; a Gift was the specific manifestation of kelar in a particular human being. Kelar was also something like a charm or a sorcery that hung in the air in a few places in the Hills; and one of those places was the City, where certain things might happen and other things be forbidden to happen, in ways quite unlike the usual physical laws. When all else was lost, the Hillfolk could retreat to the City; if the Northerners took or laid waste to all else, a few might live still in the City, for in it was some of the strength of the Damar of old. She began to speculate about the City, to look forward to seeing it. Around her the Riders and their king spoke of repairs to be made, and new forging to be done, and the best blacksmiths – dhogos – and leatherworkers – parisi – in the Hills. Narknon had her front half in Harry's lap, and was purring to rattle the bones of them both. It was very late. The Riders stared at their empty cups, the men outside stared at the stars; Harry was falling asleep, still listening to the hum in the air, and still unable to account for it. â€Å"Mathin,† said Corlath, and Harry twitched and woke up. Mathin looked up the table, and his eyes rested briefly on the golden-haired girl in the maroon robe before he looked at his king. â€Å"The laprun trials will be held six weeks from tomorrow on the plains before the City.† Mathin knew this perfectly well, but out of the corner of his eye he saw the girl look up at Corlath, puzzled, and then glance down the table at her patient language teacher. â€Å"Harimad-sol will ride in them.† Mathin nodded; he had expected this, and, having taken some measure of Hari in the days past, was not displeased. Harimad-sol herself swallowed rather sharply, but found she wasn't too surprised either; and after a day of war-horses and swords could guess the sort of thing the trials (what was a laprun?) would prove to be. Poor Mathin. She wondered what he thought of the idea-six weeks to knock the rawest of beginners, even if kelar-guided, into shape – and resigned herself to not knowing. â€Å"We will ride out two hours before dawn tomorrow,† said Mathin. Six weeks, thought Harry. How much can you learn in six weeks, even if Aerin is keeping an eye on you?

Life, its problems, the good and the bad of human experience, are major concerns of Simon Armitage’s poetry

There are three poems I have chosen to help me discuss and write about my thesis ‘Life , its problems, the good and the bad of human experience, are major concerns of Simon Armitage's poetry'. They are the Untitled poem â€Å"I am very bothered†, â€Å"Poem† and â€Å"It Ain't What You Do, It's What It Does To You†. â€Å"Poem† is one of Armitage's life problem poems When You don't remember the good things a person has done but the bad things a person has done you remember. This poem has many lines which start with ‘and' which is a sort of list of things this person has done. Also he starts off the poem with â€Å"And if it snowed and snow covered the drive† which is like the poem is the second part of another poem or he has left out the beginning and got to the important part. There are three verses describing things he did. Mostly everything is good things about him for example â€Å"And for his mum he hired a private nurse† apart from the last sentence which describes him doing bad things for example â€Å"And twice he lifted 10 quid from her purse† (Mother). This made the reader only remember the bad things because it was the last thing the reader remembers about him from the whole paragraph. The last verse is about how people rated him as a bad person who he was only occasionally like everyone else in the world. There was one sarcastic part of the poem when he said â€Å"every week he tipped his wage† and soon after said â€Å"what he didn't spend he saved† because he would not have nothing to save if he spent half on alcohol. I think Armitage's poems puts in these sarcastic bits and bad or wrong doings spread over the poem so you are al ways reminded he is a bad person but he is clearly an average person but people judge you on all the things you do so you should be careful on what you do. â€Å"I am very bothered† is a poem of the bad of human experiences. It's about what you do to try to attract attention which has good and bad consequences. Simon Armitage shows how he feels about his experiences when he looks back on them. He feels very troubled when he remembers a time when he was in school as a child in a science lab. He put a pair of plastic handled scissors over a hot Bunsen burner until it was soft and melting slowly and gave it to a female pupil. When she held it around her fingers he described the scene as â€Å"O the unrivalled stench of branded skin as you †¦Ã¢â‚¬  meaning it was so bad no other bad smell could compete with it and that it left a mark of dull, dark, black, burnt skin. There was a burnt ring around one of her fingers and one of her thumbs that were marked for life. He described his feelings of this horrific atrocity by saying â€Å"Don't believe me if I say that was just my butterfingered way at thirteen, of asking you if you would marry me† butterfingered way meaning not really meaning it, not seriously so he means don't believe be if I said I was only joking when I said will you marry me. Finally, the poem â€Å"It Ain't What You Do It's What It does To You† is about human experiences which are mainly good. It starts off with him not have gone to America with hardly anything but then say he has lived with thieves in Manchester which are both bas experiences in the first verse. In the second verse he talks about only one thing he hasn't done which is gone to the quiet, peaceful Taj Mahal â€Å"padded through Tag Mahal, barefoot†. In the third verse he talks about only one thing he has done. Which is skimmed a flat stones across Black moss on a day so still he could hear every sound which is normally unheard of â€Å"hear each set of ripples†. In the fourth verse he starts off with him not have sky dived from an aircraft but he says â€Å"I held the wobbly head of a boy at a day centre, and stroked his fat hands† which has a really big effect on your life to see someone in a bad state. All these examples shown of things done or things he hasn 't done means he is saying our experiences effect our behaviour and ways of thinking and makes us more wiser on the things we do. Like In the final verse he describes the feelings of doing all those things inside of us as a â€Å"sense of something else† which I believe it's a feeling so out of this world that you have to do it to find out. All these poems we have studied show that Simon Armitage thinks deeply about humans and how they react to life experiences. Whether life experiences bring problems or happiness we all have to deal with them in the right way. For example from the poem ‘Poem' the problem of the man only remembered by the bad points and that man has to deal with that in the right way by defending himself and the people who rate him also have to be careful on what they say about people. We have to try and live through it all without it bringing us down and making us feel miserable. For example ‘The untitled poem about him very bothered about the girls burnt fingers we have to deal with the fact that it happened and to let it go and get on with our lives. We also have to make sure we don't make wrong decisions just to make ourselves feel happy and don't care about the others. For example again to the untitled poem Simon should of thought of the consequences and the pain of others but he didn't he was only seeking attention for himself. Now I hope you now know Simon Armitage poems are based on life's good and bad experiences.

Outline Essay Example | Topics and Well Written Essays - 250 words - 18

Outline - Essay Example ii. Sub-details: Some skills which require hands-on work may be harder to simulate during self-studying as compared to an actual laboratory or workshop, and may not properly teach the student how to do things properly (Elearning Resources; Kirtman 113) i. Sub-details: Some companies do not discriminate between people that graduated from either a traditional or online course, giving better chances of being hired for those with an online diploma (Radovic-Markovic 297). VI. Conclusion: For people who may not have enough time and money to go through traditional education, online education is a better option due to its many advantages. However, it might take a while before majority of the population gains to accept the validity of online learning. Still, the future of online education is still bright, especially with the increase of some members of the population that are open to the changes that studying online could bring to the learning

Euralia and the European Single Market Case Study

Euralia and the European Single Market - Case Study Example A hypothetical situation may arise concerning a Euralian citizen who has been criminally convicted or who has a highly infectious disease. It may be queried whether there are restrictions on the travel or movement of that convict or sick person throughout the Union. While the cited Article 14 -2 of the EC consolidated treaty provides for the free movement of goods and persons, it has some qualifications. The proviso itself contains the phrase "in accordance with the provisions of this Treaty". Under Title IV, specifically Article 61 - (c), the consolidated treaty is clear on the matter. It declares that the European Council shall adopt such measures concerning cooperation on police and judicial matters. It is further stipulated that these initiatives are geared toward a high level of security which includes actions to prevent and combat crimes.4 This limitation may be construed in conjunction with Article 39 - 3 which specifically says that even the right of workers who are Union citizens to move freely may be constrained or limited for reasons of public policy, security and health.5 The spirit of this limitation or constraint is also enshrined in Article 64-1 of the consolidated treaty, albeit with particular reference to border crossings, which provides that the exercise of the responsibilities of a member state regarding law and order and internal security are not affected by such freedoms. A convicted criminal who is a citizen of a member state poses threats to another state and his entry to the latter may be considered both a judicial and a police matter. It is a judicial matter because the felon had already been finally sentenced guilty and must be brought behind bars in his state of origin in order to serve the ends of justice there. As a matter of fact it is also a political concern because for a member state to allow a convicted criminal from another member state entry into its territory will not only be a violation of the European Union Treaty but may also be construed as a sign of disrespect to a co-equal. Furthermore, the travelling felon can become a liability to the host member state and a menace to its society. It is this aspect which makes the issue also a police matter. This is precisely the spirit and letter of the exceptions to the free travel rights of Europrean Union citizens among member states and sovereignties. An undesirable European Union citizen with a conviction record will be a problem to the security of the member state to which he will travel. Allowing him to enter the territory of the neighboring state will put the police authorities of the latter at a quandary and will be in contravention to the collective efforts to prevent and combat crimes. The kind of threat that the felon will create is the one embraced within the meaning of high level of sec

Strategic Management_ Acer Computers company Essay

Strategic Management_ Acer Computers company - Essay Example d). Sony, Hewlet Packard, Dell etc are some of the competitors of Acer. Acer is not without its problems though, while market shares in Europe continue to go up, the market shares listed in North America have been slipping over the last few years (The History Of Acer, 2009). The current global financial crisis has affected the business of Acer in North America. Computer industry is one of the worst affected segments because of the recession. At the same time the business of Acer in the Asian region has increased a lot because of the comparatively less damage, the recession has done to the Asian countries like India and China. Acer is utilizing the merger and acquisition strategies to strengthen their wings across the world. In 2007, Acer announced their plans to acquire their US rivals Gateway Inc. In 2008 they have acquired more than 75% shares of Packard Bell. Acer has started to use Linux as the operating system in their notebooks and laptops from 2008 onwards in order to promote the free software Linux and also to minimize the cost of laptops. Acer and HP have recently engaged in severe law suit of patent violation which they settled amicably outside the court later. A global firm is an organization which is having multinational branches across the world. It should be remembered that a firm which produce the products domestically and market them internationally need not be a global firm. Operating in more than 100 countries and employing around 40000 people worldwide, Acer is definitely a global firm. It operates in Asia, Africa, North America, Australia, Europe, Middle East, etc. Acer, at present has 12 factories and 39 assembly centers operating in different countries. It was able to sell around 7.5 million personal computers in 1998. Moreover, Acer has an excellent global sales network with over 200agents and

MBA Implementing Strategies Essay Example | Topics and Well Written Essays - 2750 words

MBA Implementing Strategies - Essay Example In other words Level 5 Leader possesses transformational leadership qualities that radiate downwards to the first level in a vertical hierarchical structure. Thus the other four levels are subordinate ones with gradually rising power dynamics (Segal, 2005, p.159). A great number of leadership style theories has proliferated in the recent years but nevertheless the following seven theoretical approaches are found often in the current literature on the subject - Trait leadership theories, Behavioural leadership theories, Participative leadership theories, Contingency leadership theories, Relationship or transformational leadership theories, Management or transactional leadership theories and Situational leadership theories. These theories have acquired different levels of importance and acceptance in different time periods. Each one has its own significance and value. Despite the popularity of many of them transformational leadership theories such as Level 5 Leadership theory of Collins have been gaining ascendancy against the rest as of recently. I have been involved in strategic management consultancy industry for quite a while and am familiar with this service-based industry that provides integrated function-centric deliverables to its clients. At Accenture where I worked as a systems/strategy developer these products are delivered to the end user by way of process control systems, interfaces, seamless integration techniques and end-user product deliveries. Accenture, being a global strategic management consultancy, has a truly democratic leadership style and it’s augmented by a holistic approach that has more or less some characteristics of the Blake-Mouton Leadership Theory. With the ever increasing process of globalization came the need for shifting borders away from the individual state to make use of highly skilled and mobile labour and in the process, the leadership style too has been influenced by it and

Managing projects Essay Example | Topics and Well Written Essays - 1500 words

Managing projects - Essay Example It mainly depends upon three factors namely project goal, project milestone and project order and timeline. Now the basic principles of project management are stated below: - Be Clear: - The most essential aspect of a project is the clarity. It is the duty of the project manager, to ensure clarity in the project. The two basic elements of clarity are direction and focus. Direction is about making everyone to work towards the same objective and Focus is about ensuring every team member gets a clear idea about the scope of the project. Maintain a Positive Attitude: - It is important to maintain a positive attitude at the work place. In addition, there are several benefits for maintaining a positive attitude. For example, it improves the relationship with the stakeholders and also helps to deal with the project challenges. Communication: - Superior communication is probably the most important criteria towards the success of a project. It enhances the coordination among team members and also helps to inform the stakeholders about the happenings (project-management-skills, n.d.). Success Failure Criteria According to Standish CHAOS Report of 2004, there are some factors which are commonly found in a successful project. The factors are mainly user involvement, proper planning, clear statement of requirements, clear objectives and vision, smaller project milestones, and realistic expectations among others. Similarly there are some factors which force projects to fail. For example, errors pertaining to estimation and planning, implementation factor, and also human factor may lead to project failure. Hence, to let the team members know about the reasons behind the success and failure of a project, it is important to define success and failure criteria. In addition, it also helps to monitor a project. Benefits of Managing Projects There are several techniques by which a project can be managed (Lasa Information Systems Team, 2003). The benefits of some of the systems are presented below: - Project Management Technique Benefits PERT 1. This method is useful in controlling the cost (Mittal, 2006). 2. It uses graphical displays, which allow the team members to understand the project better. CPM 1. This method highlights the critical path and also emphasizes on the slack time. 2. It is mathematically simple (University of Illinois Springfield, n.d.). PRINCE 2 1. Greater control over the resources. 2. It helps to manage the risks associated with a project more effectively (Maserang, 2002). SECTION II Project Initiation Document A project initiation document is considered as the top level project planning document. Through the project initiation document, a company can gather all the information needed for a project to begin (Mindtools, n.d.). In order to portray the importance of project initiation document, a draft will be presented. To illustrate it with an example a health care project is considered. Project Goals – To examine Hepatitis  œ B of the entire population in a village. Scope – The project has the scope to reduce the number of

Modern Arabic Media Essay Example | Topics and Well Written Essays - 2000 words

Modern Arabic Media - Essay Example We have to carefully access each belief by keeping in mind these different criteria's, which will help us, give our responses and will result in a well orientated research from which actions will take place. In short, we can say that culture can be known as the identity of a person, which varies from person to person. (Traditional beliefs and health problems, 1, n.d) When we talk about Arab culture, there are many cultures because of which we can not say that the Arab culture comprises of only one culture, but this comprises of many cultures which is vary vast and rich in communities, groups and cultures. Within the countries there exist many different cultures due to which there are differences amongst themselves, which is not amongst the countries but within the countries as well. Arab is territory which ranges from Morocco across Northern Africa and then to the Persian Gulf. Arab countries are also being termed as Middle East and North Africa. The key component of Arab countries is that they are religious and culturally different having Islam as their most dominant religion. They include different races such as Muslims, Christians and Jews. Religion does play a vital role in the Arab countries and their politics. It has been observed that all Muslims are Arabs and all the Arabs are Muslims which is a wrong conception. Their culture is a civil ized one in which the modern cities combine with the ancient cities. Religion plays a vital role in politics of the country. In the Arab countries women are subordinates of men in the society, which is being varied from country to country. Arabian Peninsula have the most restricted condition over women as compared to other countries such as Egypt and Lebanon, the women have less restrictions and are able to work with men in the society. They respect their families and friends and they act as a center for the Arabs in which Men are always the head of the family. (Arab Cultural Awareness, 1, 2006) Problems faced by Arab Media Today the Arab media is facing problems which include political, social, and cultural problems. It all began after the disastrous tragedy of 9/11, when the US government was shocked by attacks on them and Arab media played a major role to expose all the related information of the environment. The Arab media displayed the entire real picture of the on screen events as well as behind the scene. At that time, the US government was of the point of view that how the Arab media was showing and informing the people's mind. They launched an investigation into this matter to find out the real picture. Americans deeply investigated into the matters at how they are revealing information which has not been revealed before. All this started to cause problems for the Arab media which was researching deep analysis into the matters and providing information against the US Government. (Arab Media, 1, 2005) Cultural problems faced by Arab Media In the Arab countries companies are of the point of view not to leak out any sort of information which can be processed by the journalists. They try and keep things to themselves and do not share their internal information. The companies do not want themselves to

Recession Essay Example | Topics and Well Written Essays - 1500 words

Recession - Essay Example The beginning and impacts of the 2008 recession in individual countries today remains a constant reminder of the policies and measures the governments and financial analysts in the financial institutions ought to address as priorities. Most economists and analysts tend to emphasis on the start and spread of the recession in 2008. While its spread is quite clear in the western countries during and after 2008, there is no doubt it began in the United States towards the end of 2007. The National Bureau of Economic Research (NBER) recognizes the global recession to have started in December 2007 in the US economy, when it was identified with the sliding of the labour market especially in the last quarter of the year (Borbely, 2009). However, it was only a hit for the national economy of the US until it spread to other linked economies in 2008. The cause of the recession is linked to the economic cyclic performance of the housing market in USA, which later affected the economic performances of other industries. The United Stated had been experiencing a steady economic growth, with a healthy labour market and a rapid growth in the housing market after 2001. In the housing sector, home prices increased and more construction took place, contributing to increased employment, mortgage financing and growth in real estates and generated a positive wealth effect that triggered higher spending vital for the overall economic growth (Goodman and Mance, 2011). All the housing price inflations in the USA tended to follow a particular pattern after WWWII. The 2001-2006 case was no exception, as it was a period marked with loose monetary policy. Two years prior to the 2007 recession, the US economy experienced expansion in credit and money supply. This fuelled excessive borrowing at low interest rates to finance housing purchases; this in turn increased aggregate demand for household products and other consumption (stlouisfed.org, 2010).

Creons tragic Downfall Essay Example for Free

Creons tragic Downfall Essay Creon is the tragic hero of the play, Antigone, by Sophocles, and suffers the greatest downfall. It all begins when he maes his public announcment as the new king. He states his message loud and clearly to everyone, that if anyone feels the need to bury the body od Polyneices, they will be going against the law and will be sentenced to death. In this powerful speech, he shows the need for control and order in the way he plans to rule. At the same time, he is showing arrogance in the way he insures all of his choices in judgement are correct. Creon is told that someone has gone against his words and burried the body of Polyneices; he becomes outraged and orders the sentry to find him and turn him over at once. The sentry watches as he sees Antigone come out to bury her brothers body for a second time. He catches her and she is presented to Creon. Creon questions her, and she does not deny what she has done. He orders her to death. She tells him her reasons for her actions, but they are completely ignored by Creon. Antigone is going to be taken toa vault and left to die. Creon, being stubborn, wont even listen to the pleas and threats of his own son, but when Teiresias enters, he listens to what will happen if he does not change his decisions. So he takes a drastic turn. He pushed all of his arrogance aside, along with his stobbornness and he asks for help, what shall I do? At this moment he becomes weak in front of his people. Creon the king, asking for help? He is suppose to know it all! He is then told to go quickly and free Antigone from her vault and build a tomb for the body of Polynieces. Creon is ordered to do exactly what he stated was against the law, but in order to save himself, he follows everything that he is told. Immediately he performs a burial for Polynieces and digs out Antigones vault, in hopes of saving himself from the proce of paying flesh for flesh. Asking for help is not an easy thing to do, especially when youre so head strong like Creon, but asking for help in a situation where you know you need it shows incredible courage. If only Creon had done it a little bit  earlier. After doing everything he could to change his stubborn choices, he fails. Mourning over what destruction he had caused, the deaths of his wife, son, and Antigone are his entire fault. He has tragicallu ruined himself, and now instead of dying,je os fprced to live in shame and in great pain in front of the people he ruled for his short time as king.

Purpose of Assessment Essay Example for Free

Purpose of Assessment Essay The primary purpose of assessment is for the learner to provide evidence of learning by demonstrating the understanding of content and achievement of learning outcomes. This gives an insight of their strengths and areas of development. Whereas for teacher, it provides a moment to review their assessment strategies in terms of effectiveness and facilitate progression by giving constructive feedback. It also informs the curriculum board, managers, and relevant staff to evaluate learning programmes for any improvements. Learners are assessed through various stages of learning journey by using variety of methods and strategies. They are usually assessed formatively before or during the course and summatively near or the end of it. Formative assessment provides a continuous source of information about students’ progress, improvement and problems encountered in the learning process. It could be an â€Å"Initial Assessment† to determine prior knowledge or â€Å"Diagnostic Assessment† to find areas of development and strengths. Feedback is an integral part of it. (NCFOT, 1999) said it â€Å"occurs when teachers feed information back to the students in ways that enable the student to learn better, or when students can engage in a similar, self-reflective process†(Principle 4). It has also been supported by several educationists such as Scales (2008 p. 179), Black and William (1998: 17) and Reece and Walker (2007 p. 325). Formative assessments are not graded which allows flexibility to modify and adjust the teaching practices and reflect the needs and progress of learners as well as motivating them. However, formative assessment in its purist form is seldom used (Brookhart, 1999). I feel that teachers should be given training to as â€Å"how† and â€Å"when† to employ it successfully. There are variety of methods by which students are assessed formatively such as Accreditation of prior learning (APL), Observation, Oral Questioning, Discussion, Role play, Case study, Essays, Projects, Assignments, MCQs etc. which when used in combination has proven effective in measuring a variety of complex learning outcomes (Reece and Walker, 2007, p. 326) It is useful for development of â€Å"Cognitive†, â€Å"Psychomotor† and â€Å"Affective Domains† of learning as explained in Bloom’s Taxonomy and could assess higher order skills of these domains. Some teachers are predominantly concerned with cognitive learning with some use of psychomotor skills but affective learning can be a useful tool in changing attitudes i. e. gender, culture etc. even if it’s not a requirement of a course. Summative Assessment happens at the end of the course, unit etc. and is for grading and decision purpose. It is used for informing employers, institutions etc. about learner’s overall performance. It does not however, give information about detailed abilities of learner and there is no feedback so it is debated for its complete reliability and validity. (Scales, 2008 and Rust, 2002). Learners are assessed summatively mostly by Examination, Assignments, Portfolios, and Essays. They develop the skill levels of ‘cognitive and psychomotor domains’ depending on how effectively they are set out and the type of course. ‘MCQs’ and ‘Viva’ for instance can provide better coverage of syllabus as well as assessment of deeper knowledge whereas essays does not serve the same purpose but assess higher levels of cognitive domain i. e. synthesis and evaluation. Feedback is an important element of assessment and is directly related to motivation. In order to accelerate learning process it has to be timely, positive and constructive. â€Å"Maslow’s hierarchy makes us think about the total experience.. From physiological factors. to relationships (do we give positive regard and development feedback? ) to self-esteem needs (‘I’m no good ’), his hierarchy provides a useful device to help us understand learning and motivation(Scales, 2008 p. 72). We need to keep records to track and monitor the progress of our learners. They are many different types of internal, external and formal and informal records. Internal records include mark books, matrix, learner progress sheets/ reviews and results of mock tests. In ESOL, we keep records of Initial interview, Initial assessment, spiky profile, ILPs, Diagnostic assessment, Formative assessment, observation reports, feedback reports, peer/self assessments and Summative assessments to assess the progress of learners and efficacy of programme and teaching. The external records include all the evidence in form of written work or internal verification to sent to external bodies i. e. exam board, auditing bodies, other educational organisations, support staff, etc.

Business Analysis and Strategies of Dell

Business Analysis and Strategies of Dell Introduction The significance of information technology has in recent times arriving a great deal of growing concentration crossways the industry worldwide. Strategies for continuous development means that in many areas in the industry has been expanding with major companies, such as Michael Dell, Microsoft and HP and Acer, to become the main support for the IT industry, The relationship between business and IS strategy of critical importance, gives a sense of direction, and provide support to the organization by as long as options that be able to followed. The close relationship between business strategy and IS important because the ability IS to help achieve the objectives of the company by helping to reduce the problems that might be encountered in executing its plans, which means that the company is able to develop the right plans in the process in a timely manner. This report will be the focus of the leading information technology company Michael Dell (DELL). The company Michael Dell, commonly known as the Dell, and started work 25 years ago at the University of Texas at Austin, United States. It now has a presence in all parts of the world and is one of the leading companies in the world dealing through information technology. DELL adapt its work to a new area in IS / IT infrastructure and developed a solid reputation and strong identity. At the outset of this report will give an analysis of the companys activities and business strategies to help to assess the results of its operations through the use of internal analysis (SWOT), assessment of the value-added chain and other factors critical to success. This will enable recommendations to be made in order to support and improve Dells business success. DELL Information It is useful to give information on the background of Dell, its vision and mission, as well as the organizations structure and culture in order to give a comprehensive Image of the company and that is the way of progress. Company background: Dell was founded in 1984 by Michael dell who studied at the university of Texas at Austen, Michael dell founded the company in the name PC limited with a capital $1000, the first companys selling computers compatible with IBM . Michael dell started to belief that trade regulations when selling personal computers directly to users, the company will achieve greater understanding of the requirements of customers and provide them with more efficient computer products to meet those requirements. during this time Michael dell to leave the study in university to his new job, especially after winning the expansion of capital value of $300.000 from his family (DELL 2009). In 1985 the company produced the first computers of its own design, dubbed Turbo PC, which sold at $ 795 million. The design contains a processor compatible with Intel 8088 running at 8 MHzs The company has to announce this product in the national computer magazines for sale directly to customers, The compilation of each computer specifically by the customer options, Giving buyers prices lower than those of commercial companies, but with greater efficiency of an assembly of those components themselves. Although Of the fact that a company à ¢Ã¢â€š ¬Ã…“PCs limitedà ¢Ã¢â€š ¬? is not the first company to adopt the method of this work, but it has become one of the first companies that have succeeded in this manner. Dell Company collected more than U.S. $ 73 million total dividend during its first year. Dell revenue totalled $61.133 billion for the fiscal year ended February 2008, having previously been $7.420 billion during the fiscal year ended February 2007, an rise of 6.5% on 2007 during the fiscal year 2008 the company had profit $3.440 million, an rise 12.1% on 2007, with the net profit of $2.947 million in 2008, an rise of 14.1% on 2007. Michael dell company (DELL) provides technologies and services, aboard range offering of product, including desktop PC, storage, networking products and servers, mobility products, software and peripherals .the Company mainly based in the USA and about 2008 it was employing 82.700 people (DELL 2009). DELL vision statement Dell vision is quite focused about what customer needs to be somewhat homogenous throughout the world. Have been used management to translate the vision into a successful enterprise innovative and sustainable. Dell provides quality products and latest technology to cater the needs of the customers and suppliers and to build best relationship with them (DELL 2009). DELL mission statement Mission of Dell known as à ¢Ã¢â€š ¬Ã…“THE SOUL OF DELLà ¢Ã¢â€š ¬? for the good value and obligation as well as, Direct Relationships, Customers improve loyal by great value, The Dell Team with teamwork and the opportunity anyone need to learn and develop and the Global Citizenship sharing responsibly into global marketplace. Dells mission is to meet the expectations of its customers and how to dealing business with them by phone and internet one on one for: The highest class of quality. A pioneer in the field of technology. Competitive pricing. Accountability of individuals and companies. The best in level service and supporting. The ability of flexible customization (DELL 2009). DELL organisational structure The structure of Dells organization on the basis of on the number of divisions, from the factory to High Command is very slight hierarchy to slow down a decision making process. The important points arise from organization Structure of the organization be relatively permanent and is designed to facilitate the achievement of something, This means that sometimes changes, what can be achieved change, or changes in the structure has come for senior management to change its views on the mainly agreeable structure to achieve specific results. The formal structure of the organization, which select to organization, and senior management, by inference, and this is to consider the question of choice. Structure of the division organization of component part to determine what these roles will play in achieving the goals and specific results for the whole organization. The structure of organization also provides for monitor and coordination of all parts to realization these goals (Derek Rollinson 2002). Employees are encouraged to pursue the most successful ways to complete their jobs and are permitted to implement these new efficiencies without prior approval by upper management. This open-communication has made junior employees realize their ideas are welcome and respected. Once proven to be successful, it is not unusual for these notions to be implemented in all part of organization. According a business Magazine published online in 2001 Michael Dell has been awarded CEO (Chiefexecutive 2009). Dells organizational structure is an essential part of the companys success. Small hierarchy exists inside the company. From the industrial unit to the management office, communication is emphasized and all staff is empowered to make decisions to get better job and big business performance. Top management support is not required for the completion of new ideas. Dells business flat structure is probable to enable the company to stay at the top of industry. Worker empowerment facilitates development innovation one of the most important spirited characteristics of growing industries. Likewise, Dells fast, reliable and receptive business replica enables it to execute its direct sales model more effectively than any other company in the industry. As well as Dell expands interested in rising markets, however, the corporation will have to adapt its organizational structure to increasing global environments. Dell will need to keep focus on its place in the manufacturing goods differentiator, bringing superior value to clients. DELL organisational culture organizational culture espoused by individuals in organizations have a strong influence and direct their behaviours and performance of their activities and their supervisors and their subordinates, colleagues and dealers with them, and reflect these values and beliefs, the degree of coherence and integration among the members of the organization as an internal control system when the bells ring out behaviours limits drawn to the human eye, therefore, these values reflect the organizations ability to create core values can move around all the efforts at all levels of the organization. Component values between several different of culture definition , which represents a common denominator and that these values refer to the attitudes, beliefs and ideas in a particular organization and reach these values to the individuals are obliged by social relations and continuous interaction among them, management will contribute greatly to instil the values espoused by the members when the organization adopts certain values such as to obey the laws and regulations and attention customers and improve efficiency, the organization expects of its members to adopt these values and reflect on their behaviour. Values and organizational culture play an important role in maintaining the identity of the organization and support its presence and influence in the activities of their employees, so managers are keen to develop and adopt organizational values to achieve the objectives of the organizations. However Cultural change is neither easy nor assured .It can take a long time and it takes effort and vigilance. (Philip E. Atkinson 1997) Dell maintained its culture through honesty and open communication. Tell Dell surveys into encourage rank and file employees anonymous evaluation of managers and senior leaders. The company believes that this kind of honesty help to bring change and accountability. Previous assessments have brought improvements in work-life balance, and common goals, classifications and job satisfaction. Dell, the winner of culture and diversity initiatives to create a comprehensive environment for companies on the basis of merit and personal competence and the achievement of equal access to all available opportunities, leading to employee satisfaction with the choice of employees to stay with Dell because of the significant benefits offered by the company, and the company aims to enable workers to maximize its contribution to the company while also maintaining effectiveness between their work and personal lives, as well as sponsors in the community of networks formed by groups of staff that help promote a more inclusive work environment, and improve communication between employees and enhance understanding by all staff about the value of diversity. Dale is described as a culture of meritocracy, which rewards those employees who are working hard to achieve organizational goals. Dell is also promoting a culture of learning within the organization, where each employee is expected to be committed to the promotion of consciousness of the company and work to achieve those objectives, and be on the other hand, Dell is committed to staff development, and help employees achieve personal and professional through the professional management (DELL 2009). Focus on internal efforts in Dell on cultivating and promoting best practices among those working in the areas of policy development, training and employment, direction and development and advancement and culture change, Dell strives to develop and participate fully, and retain talent on a high performance and flexibility in the invitation, in the workplace to enable staff and managers to hold discussions on the needs of every business and every employee in the individual work / life effectiveness of objectives, and then to build an implementation plan for each priority. Council and management of Dell are expected to bring integrity to the management and operation of the company and each and every one of the managers and senior management should be an example where trust, integrity, respect and responsibility of Management. Business and IS/IT strategies IS strategy is the long-term orientation, business-led and demand orientated .At the same time, IS strategy concerned either to support current strategy of business or develop a new strategy for IT choices, the responsibility of IS strategy fall within the range of senior management. IT strategy is described as the basis of the activity. Supply which focuses on technology and demand. It is also for the delivery of IT a practical solution to business problems. IT strategy is not only for the vision that senior managers adopt on IS planning long-term, but instead from the practical application of IT for business. The effective information management strategic can make in enable the institutions to work more competitive and flexible in the global environment and current developments in IS/IT impacting organizations to change the basics elements for prosperity strategic change management. On the other hand the introduction of IS / IT of manufacturing into the business sector, has led to significant improvement, for example in the automotive industry, where most of its processes controlled by the machines, and have the IT / IS computer operating system. IS/IT plays an important and very useful element in the growth of products at various stages, during all the product stages, with manufacturing industries by using computer-aided design to develop the design of product. (Currie.W 1995) You can also use the IT/IS to support the activities of value chain in order to gain a competitive benefit. Making it easier for suppliers to be close the system, improve services, cost savings and accelerate the delivery time while Value added by IT/IS for value chain makes the operations activities faster a result a rapid response to customer requirements and demands. It can also using the added value for the improvement and achieved about the sales activity to provide the competitiveness of the company with its competitors. Dells devised operating framework to guide them the strategic decisions making and manage, dependent for the elements below targeted growth, operational efficiency and capital strategy. Targeted Growth: The company has concentrated on the analysis of the growth opportunities in the future, to consider the customer segments, geography and business groups, but in order to obtain these opportunities, they continue to produce developments to become to the market effectively. Dell believes that if it builds an excellent technology with direct sell, then clients will want to buy this technology, except it must be effective in selling their technologies as it is an image in the first place. So far, it had conducted a long-term analysis of its sales strength; Making sure that they have a sufficient number of appropriate skills and experience with account managers, and the correct management of the accounts in the correct places, and in its target with the opportunities available for development. In this method, this aims to get better results of sales, while declining costs in the sale off. In order to make the service provided to their clients and clear and accountable, Dell has made several new programs; therefore the development of new incentive schemes in the process to achieve greater growth and profits for both Dell and its partners. The company will be the potential for growth can be achieved only by gaining customer loyalty and customer respect the outcome of positive experiences. There must be better coordination of sales and marketing with targeted investment if the company is to increase growth and achieve an improved return on investment in those regions where it is seeking to create more demand, it also a need to interact with customers in those regions where the clients spend a lot of time on the website. Operational Efficiency: Side by side with their search of growth, the company has purposed to get better efficiency and raise the speed and effectiveness in the field of marketing. To this conclusion the structure of companys dell rationalized and managerial matrices have been decreased and nearly three layers of top management have been disconnected, therefore the integration of its global processes with business groups to achieve greater accountability, competence and speed. The completion of the restructuring of large and led to a reduction in costs and benefits in terms of the full cost of this will be seen through the fiscal year. Capital Strategy: The company dell has made significant growth in reducing the total costs that are given the opportunity to invest further capital in the growth and even add to market share. Dell has required to achieve four key benefits of its business, firstly to lower costs, plus increase its capacity at the same time, to manage their business and meet the needs of its customers extra efficiently through access to improved information, it will also seek to improve control over the infrastructure for decrease business risk finally, In order to achieve all of this using Dell technology. Dell will be a wide publicity advertisement to its customers all over the world this way with its own IT. Dell is composed of people who have committed to work well in every day and, therefore, in order to achieve progress, the company invests heavily in developing the skills of its staff. To enable staff to develop performance and competencies with the development of their innovation by giving them this authority, the company also provides comprehensive programs to give opportunities to employees to improve and develop their performance, and in this line ensures the company to increase its competitive advantage, the companys success derives from the success of its managers and employees. The Strategic IS/IT of DELL There are a number of processes are available, each one provides a different framework to a development IT/IS strategic plan. Various analyse such as Porter five forces, the internal analysis (SWOT) and the value chain required to achieve this goal. Plus a number of tools obtainable through the organizations where they can find help to identify ways in which a company can obtain a strategic advantage, while improving the strategy IS/IT. Tools that are explained in the following part has proved to themselves to demonstrate the importance of the role that can be played by information technology in order to obtain certain goals, and business to find areas where IT applications can benefit from them. Conducting Internal Analysis Could be considered internal factors in the IS unit and of the element played by the users managers of IT in the whole process to be implemented, as well as an analysis of Foreign Affairs. And can be used the following tools for this process. SWOT Analysis This is the way that can be used to appraise the strengths and weaknesses, plus opportunities and threats that the organization may contain to agreement with it. Opportunities can be distinct as the range to create new sources or systems that will feature the companys long-term, while the threats can be considered as areas of performance to the changes to be carried out or counter where there is need for introduced (Robson 1997). DELL SWOT analysis Strengths Strong market position Despite the drop in market share to Hewlett-Packard recently, and Dell is still a strong player in the PC hardware segment. In the computer component and equipment manufacturing in the United States, Dell Company was in second ranked with a market share at 18% in 2007 after HP Company 20%. Dell was followed by rivals while the competitors for dell such as IBM, for 11.1% a market share, and Sun Microsystems company on 5% at a market share (Datamonitor 2008). In the computer hardware, software and equipment wholesalers industry in the US, Dell was in first position at 6.5% market share in 2007, followed for Ingram Micro 3.7% and IBM 2.8%. According to the annual ranking Inter brands by 2007, Dell brand was in 31st position among the top 100 brands in 2007 at the world; its brand was valued at $11,554 million (Datamonitor 2008). Dell is also one of the worlds leading companies in the servers segment. The company Dell is a strong market place because its partnership with EMC in the storage sector, Based in the United States information technology infrastructure and solutions company. Dell company is strong market place in the computer component sector will has a strong brand image (DELL Annual Report, 2008). Strong performance in Asia Pacific The Companys over the last three years in Asia Pacific, revenue growth in all product categories through fiscal 2006 and 2007 with strong performance. The revenue at this part rose from $5,465 million to $7,358 million between fiscal 2005 until 2007, a raise at 34.6% and CAGR at 16%. During fiscal 2007 the part in China was led by 26% revenue growth and in Japan by 13% during fiscal 2006. Higher rate revenue growth at the overall region by Malaysia, Singapore, South Korea and India In fiscal 2007. Dell Established in Bangalore, India to development centre and new global research in May 2007 to software products, data-storage systems and develop the new generation by network servers. Plus Dell Company focused in China market because Dells is the third biggest competitor after Lenovo. Furthermore, dell established a design centre in Shanghai, china which played this segment primary key in the start on a low cost price PC Also launched a corporate blog to connect with customers, powerful performance in quick growing markets will be help the dell company to increase revenue growth (Datamonitor 2008). Wide product portfolio The company has a wide range of product, including notebooks, desktops, servers, networking, printers, storage products, ink and toner, accessories, software and televisions. Dell has to perform partnerships with EMC to Promotion Vulnerable areas in storage market. It has powerful manufacturing abilities in the many regions. A wide portfolio by products has aided the dell company to provide offerings to customers, which adds constancy to its revenues. the US Army on March 2007,chose Dell company provide hardware ,servers, networking and storage in addition integration services and installation for its enterprise solutions ,hardware and information technology . Dell is one of six honourees of the Prime Minister for the contract, which is a three-year accord with two one-year extensions and buy a ceiling value of $ 5 billion. Also Dell was selected under the Armys desktop mobile computing contract to provide printers, displays, desktop, peripherals and laptops for three years (Datamonitor 2008). Weaknesses Weak internal controls In August 2005 The United State started an investigation into financial reporting and accounting matters with Dell by Securities Exchange Commission (SEC). As well as in August 2006, begin an investigation in the financial reporting and accounting issues in the company directed its Auditing accounting Committee. In addition, the Attorney in United States for the Southern District on New York to subpoenaed all documentation relating for the dell companys financial reports from 2002 until the present time. Afterward, Released the company announcement of the existence of accounting errors, find evidence of misconduct and deficiency in the fiscal control environment and through Audit Committees investigation. The company is currently evaluating whether these problems require any restatements the previous financial period. As a result, in October 2007, Dell presented its past via periodically reports by Securities Exchange Commission (SEC). Those reports include financial information for fiscal from 2003 until the first quarter of 2007. Accounting mistakes, proof of misconduct, and to fail control in the financial environment, reflecting to weaken internal controls and the reduction of investor confidence in the companys management (Datamonitor 2008). Product recalls According to dell company data it is possible for these batteries to overheat, which could pose a risk of fire. The company was forced to withdraw several products due to quality issues in the recent period. The company announced on August 2006 to withdraw 4.1 million for laptop batteries because to fire risk. These batteries made Dell-branded based with Sony cells. the company offered in December 2005 substitution batteries by some models such as Dell Precision, Dell Latitude and notebook computers by Dell Inspiron because quality issues. In addition, 2004 the company recalled several further products in previous years because problems in the quality, containing printers, AC adapters and Auto-Air power adapters also batteries between 2000 and 2001. In the past few years several product which reflects weak quality function on company Dell (Datamonitor 2008). Testing and Quality operations processes are too applied tospare parts, componentsand subassemblies obtainedby third party suppliers. Dell recently forced to withdraw products because of quality issues, and this means that Dell may not be fully capable of achieving success in achievingat own ambition quality. Product recalls weaken the confidence of customers for products, and increase the advantage of competitors to Dell. Opportunities Acquisitions In 2007, Dell companies have gained many new companies, projects and alsolong-term plans to further acquisitions in the future. Dell made a deal for the private sector Silverback Technologies in July 2007, to provide services through the provision of a platform for the management of infrastructure forIT and remote monitoring devices such as notebook computers, desktop servers, networks and storage. The following month, made ZING systems an agreement with Dell.This agreement allows Dell to use the capacities ZING continue to improve entertainment experience that offers its customers (Datamonitor 2008). performance and optimal solutions in default ISCSI Storage Area Network (SAN), and this would strengthen the Dell product and channel leadership in simplifying andIT solutions for clients at the global level, ISCSI SAN knowledge and technology the fastest growing part of the business volume. As well as at the same time, Dell completed a deal with the Express Company for the services of licensing, as soon as possible, software and software solutions and asset management. In December 2007, Dell has signed an agreement to acquire the privately held with Everdream, a large provider in the field of software-as-a Service (SaaS) that is solutions and managed services from a distance and acquisitions Everdream are a key element in the strategy of Dell simplifies IT (Datamonitor 2008). Expanding PC market In 2006, total revenues to 163.8 billion U.S. dollars in world markets through the computer, and compound annual growth rate (CAGR), representing some 7.3% in the period 2002-2006. In comparison, the market grew at an annual growth rate to reach 9% and 5.1% in Europe, Asia and the Pacific, reaching the value of each to $ 62 billion and $ 41.1 billion between 2002 and 2006 and also, increase the size of a CAGR of 10.8% in the period from 2002 to 2006 the consumption of the market, in 2006, achieving a total of 184 million units. It is expected to grow to market size of 260.8 million units in the year-end 2011 and annual growth rate of 7.2% in the period between 2006till 2011 (Datamonitor 2008). In 2006, the total revenues of 123.1 billion dollars, equivalent to 66.9% of its value in the public markets for sales of the desktop, although the sales of laptop computers of the total income of $ 60.9 billion, representing a 33.1% of market revenue share. At the same time, it is expected to increase market performance in Europe and Asia-Pacific markets with compound annual growth rates would go up by 6.1% and 5.4% respectively, during the same period, up to the values for each of the 83.5 billion also $ 53.5 billion in 2011. It is expanding the market for the computer by allowing the company to enhance the overall revenue base (Datamonitor 2008). New retail agreements Dell company entries of new agreements for retail customers to enable greater access obtain Dell products. In September 2007, Dell is entering into partnership with GOME, the largest distributor of consumer electronics in China, which allows Dell to sell products to many buyers in the computer store. Also in September 2007, Dell opened its first store in Russia retail sale. In October 2007, Dell signed a deal with Staples, which means giving consumers options for the purchase of a wide range of Dell desktops, laptops, printers, ink, toner and observers in 1,400 Staples stores. The company has signed an agreement in November 2007, with a group Carrefour, and became the first trader to sell a comprehensive desktop computers and mobile in Europe. This agreement allows consumers to purchase Dell products in 365 Carrefour Group. In January 2008, the company achieved in the retail trade agreements with theDSG as well as dell made agreement with Tesco, the retailer with international operations in Asia and Europe (Datamonitor 2008). Threats Counterfeit goods Serious threats to the Dell in the market segments of contraband goods, and the black market in 2006, a significant increase in counterfeit products on the black market and smuggling of goods made in China and Hong Kong, where the total value of goods via mainland China and Hong Kong, a significant increase 96.3% to $ 125.6 million in the mainland, and 61.9% to reach 9.4 million in Hong Kong, although the products on the black market of lower quality in most cases is much cheaper and which affect the income of the companys long-term (Datamonitor 2008). The WEEE and ROHS directive At the beginning of August 2005, the EU market to be fiscally responsible for the implementation of its obligations under the WEEE legislation. Which makes producers of electrical goods, including computers, printers, and financially responsible for the disposal and treatment, and the collection and recycling of electrical product in the past and the future. In December 2006, the Parliament of the United Kingdom to introduce a bill to implement the Waste Electrical and Electronic Equipment (WEEE) Directive, however, the United Kingdom in January 2007, entered into force. In addition China in February 2006, issued a regulation to combat pollution (Datamonitor 2008). And Dell and non-compliance with new environmental legislation can lead to great responsibility and fines. In July 2006, and the reduction of hazardous substances (ROHS) Directive in an effective manner in order to impose restrictions on the use of Dell six hazardous materials, this material is used to produce various kinds of electrical and electronic equipment, which means that the complexity of purchasing and product design(Datamonitor 2008). Economic deceleration in the Euro zone and United States According to the Organization for Economic Cooperation and Development (OECD) in the economic field in the euro area and the United States and are the most important market for Dell. Is expected to slow in 2008 due to the recent turmoil in financial markets, in 2008, is expected to International Monetary Fund (IMF) of the United States economic growth to reduce from 0.9% to 1.9% for the slow growth in the euro zone to 2.1%, as well as reduced growth in the United Kingdom, between 3.1% in 2007 to 2.3% in 2008 (Datamonitor 2008). Economic slowdown in the euro area and the United States could lead to a reduction in spending on information te Business Analysis and Strategies of Dell Business Analysis and Strategies of Dell Introduction The significance of information technology has in recent times arriving a great deal of growing concentration crossways the industry worldwide. Strategies for continuous development means that in many areas in the industry has been expanding with major companies, such as Michael Dell, Microsoft and HP and Acer, to become the main support for the IT industry, The relationship between business and IS strategy of critical importance, gives a sense of direction, and provide support to the organization by as long as options that be able to followed. The close relationship between business strategy and IS important because the ability IS to help achieve the objectives of the company by helping to reduce the problems that might be encountered in executing its plans, which means that the company is able to develop the right plans in the process in a timely manner. This report will be the focus of the leading information technology company Michael Dell (DELL). The company Michael Dell, commonly known as the Dell, and started work 25 years ago at the University of Texas at Austin, United States. It now has a presence in all parts of the world and is one of the leading companies in the world dealing through information technology. DELL adapt its work to a new area in IS / IT infrastructure and developed a solid reputation and strong identity. At the outset of this report will give an analysis of the companys activities and business strategies to help to assess the results of its operations through the use of internal analysis (SWOT), assessment of the value-added chain and other factors critical to success. This will enable recommendations to be made in order to support and improve Dells business success. DELL Information It is useful to give information on the background of Dell, its vision and mission, as well as the organizations structure and culture in order to give a comprehensive Image of the company and that is the way of progress. Company background: Dell was founded in 1984 by Michael dell who studied at the university of Texas at Austen, Michael dell founded the company in the name PC limited with a capital $1000, the first companys selling computers compatible with IBM . Michael dell started to belief that trade regulations when selling personal computers directly to users, the company will achieve greater understanding of the requirements of customers and provide them with more efficient computer products to meet those requirements. during this time Michael dell to leave the study in university to his new job, especially after winning the expansion of capital value of $300.000 from his family (DELL 2009). In 1985 the company produced the first computers of its own design, dubbed Turbo PC, which sold at $ 795 million. The design contains a processor compatible with Intel 8088 running at 8 MHzs The company has to announce this product in the national computer magazines for sale directly to customers, The compilation of each computer specifically by the customer options, Giving buyers prices lower than those of commercial companies, but with greater efficiency of an assembly of those components themselves. Although Of the fact that a company à ¢Ã¢â€š ¬Ã…“PCs limitedà ¢Ã¢â€š ¬? is not the first company to adopt the method of this work, but it has become one of the first companies that have succeeded in this manner. Dell Company collected more than U.S. $ 73 million total dividend during its first year. Dell revenue totalled $61.133 billion for the fiscal year ended February 2008, having previously been $7.420 billion during the fiscal year ended February 2007, an rise of 6.5% on 2007 during the fiscal year 2008 the company had profit $3.440 million, an rise 12.1% on 2007, with the net profit of $2.947 million in 2008, an rise of 14.1% on 2007. Michael dell company (DELL) provides technologies and services, aboard range offering of product, including desktop PC, storage, networking products and servers, mobility products, software and peripherals .the Company mainly based in the USA and about 2008 it was employing 82.700 people (DELL 2009). DELL vision statement Dell vision is quite focused about what customer needs to be somewhat homogenous throughout the world. Have been used management to translate the vision into a successful enterprise innovative and sustainable. Dell provides quality products and latest technology to cater the needs of the customers and suppliers and to build best relationship with them (DELL 2009). DELL mission statement Mission of Dell known as à ¢Ã¢â€š ¬Ã…“THE SOUL OF DELLà ¢Ã¢â€š ¬? for the good value and obligation as well as, Direct Relationships, Customers improve loyal by great value, The Dell Team with teamwork and the opportunity anyone need to learn and develop and the Global Citizenship sharing responsibly into global marketplace. Dells mission is to meet the expectations of its customers and how to dealing business with them by phone and internet one on one for: The highest class of quality. A pioneer in the field of technology. Competitive pricing. Accountability of individuals and companies. The best in level service and supporting. The ability of flexible customization (DELL 2009). DELL organisational structure The structure of Dells organization on the basis of on the number of divisions, from the factory to High Command is very slight hierarchy to slow down a decision making process. The important points arise from organization Structure of the organization be relatively permanent and is designed to facilitate the achievement of something, This means that sometimes changes, what can be achieved change, or changes in the structure has come for senior management to change its views on the mainly agreeable structure to achieve specific results. The formal structure of the organization, which select to organization, and senior management, by inference, and this is to consider the question of choice. Structure of the division organization of component part to determine what these roles will play in achieving the goals and specific results for the whole organization. The structure of organization also provides for monitor and coordination of all parts to realization these goals (Derek Rollinson 2002). Employees are encouraged to pursue the most successful ways to complete their jobs and are permitted to implement these new efficiencies without prior approval by upper management. This open-communication has made junior employees realize their ideas are welcome and respected. Once proven to be successful, it is not unusual for these notions to be implemented in all part of organization. According a business Magazine published online in 2001 Michael Dell has been awarded CEO (Chiefexecutive 2009). Dells organizational structure is an essential part of the companys success. Small hierarchy exists inside the company. From the industrial unit to the management office, communication is emphasized and all staff is empowered to make decisions to get better job and big business performance. Top management support is not required for the completion of new ideas. Dells business flat structure is probable to enable the company to stay at the top of industry. Worker empowerment facilitates development innovation one of the most important spirited characteristics of growing industries. Likewise, Dells fast, reliable and receptive business replica enables it to execute its direct sales model more effectively than any other company in the industry. As well as Dell expands interested in rising markets, however, the corporation will have to adapt its organizational structure to increasing global environments. Dell will need to keep focus on its place in the manufacturing goods differentiator, bringing superior value to clients. DELL organisational culture organizational culture espoused by individuals in organizations have a strong influence and direct their behaviours and performance of their activities and their supervisors and their subordinates, colleagues and dealers with them, and reflect these values and beliefs, the degree of coherence and integration among the members of the organization as an internal control system when the bells ring out behaviours limits drawn to the human eye, therefore, these values reflect the organizations ability to create core values can move around all the efforts at all levels of the organization. Component values between several different of culture definition , which represents a common denominator and that these values refer to the attitudes, beliefs and ideas in a particular organization and reach these values to the individuals are obliged by social relations and continuous interaction among them, management will contribute greatly to instil the values espoused by the members when the organization adopts certain values such as to obey the laws and regulations and attention customers and improve efficiency, the organization expects of its members to adopt these values and reflect on their behaviour. Values and organizational culture play an important role in maintaining the identity of the organization and support its presence and influence in the activities of their employees, so managers are keen to develop and adopt organizational values to achieve the objectives of the organizations. However Cultural change is neither easy nor assured .It can take a long time and it takes effort and vigilance. (Philip E. Atkinson 1997) Dell maintained its culture through honesty and open communication. Tell Dell surveys into encourage rank and file employees anonymous evaluation of managers and senior leaders. The company believes that this kind of honesty help to bring change and accountability. Previous assessments have brought improvements in work-life balance, and common goals, classifications and job satisfaction. Dell, the winner of culture and diversity initiatives to create a comprehensive environment for companies on the basis of merit and personal competence and the achievement of equal access to all available opportunities, leading to employee satisfaction with the choice of employees to stay with Dell because of the significant benefits offered by the company, and the company aims to enable workers to maximize its contribution to the company while also maintaining effectiveness between their work and personal lives, as well as sponsors in the community of networks formed by groups of staff that help promote a more inclusive work environment, and improve communication between employees and enhance understanding by all staff about the value of diversity. Dale is described as a culture of meritocracy, which rewards those employees who are working hard to achieve organizational goals. Dell is also promoting a culture of learning within the organization, where each employee is expected to be committed to the promotion of consciousness of the company and work to achieve those objectives, and be on the other hand, Dell is committed to staff development, and help employees achieve personal and professional through the professional management (DELL 2009). Focus on internal efforts in Dell on cultivating and promoting best practices among those working in the areas of policy development, training and employment, direction and development and advancement and culture change, Dell strives to develop and participate fully, and retain talent on a high performance and flexibility in the invitation, in the workplace to enable staff and managers to hold discussions on the needs of every business and every employee in the individual work / life effectiveness of objectives, and then to build an implementation plan for each priority. Council and management of Dell are expected to bring integrity to the management and operation of the company and each and every one of the managers and senior management should be an example where trust, integrity, respect and responsibility of Management. Business and IS/IT strategies IS strategy is the long-term orientation, business-led and demand orientated .At the same time, IS strategy concerned either to support current strategy of business or develop a new strategy for IT choices, the responsibility of IS strategy fall within the range of senior management. IT strategy is described as the basis of the activity. Supply which focuses on technology and demand. It is also for the delivery of IT a practical solution to business problems. IT strategy is not only for the vision that senior managers adopt on IS planning long-term, but instead from the practical application of IT for business. The effective information management strategic can make in enable the institutions to work more competitive and flexible in the global environment and current developments in IS/IT impacting organizations to change the basics elements for prosperity strategic change management. On the other hand the introduction of IS / IT of manufacturing into the business sector, has led to significant improvement, for example in the automotive industry, where most of its processes controlled by the machines, and have the IT / IS computer operating system. IS/IT plays an important and very useful element in the growth of products at various stages, during all the product stages, with manufacturing industries by using computer-aided design to develop the design of product. (Currie.W 1995) You can also use the IT/IS to support the activities of value chain in order to gain a competitive benefit. Making it easier for suppliers to be close the system, improve services, cost savings and accelerate the delivery time while Value added by IT/IS for value chain makes the operations activities faster a result a rapid response to customer requirements and demands. It can also using the added value for the improvement and achieved about the sales activity to provide the competitiveness of the company with its competitors. Dells devised operating framework to guide them the strategic decisions making and manage, dependent for the elements below targeted growth, operational efficiency and capital strategy. Targeted Growth: The company has concentrated on the analysis of the growth opportunities in the future, to consider the customer segments, geography and business groups, but in order to obtain these opportunities, they continue to produce developments to become to the market effectively. Dell believes that if it builds an excellent technology with direct sell, then clients will want to buy this technology, except it must be effective in selling their technologies as it is an image in the first place. So far, it had conducted a long-term analysis of its sales strength; Making sure that they have a sufficient number of appropriate skills and experience with account managers, and the correct management of the accounts in the correct places, and in its target with the opportunities available for development. In this method, this aims to get better results of sales, while declining costs in the sale off. In order to make the service provided to their clients and clear and accountable, Dell has made several new programs; therefore the development of new incentive schemes in the process to achieve greater growth and profits for both Dell and its partners. The company will be the potential for growth can be achieved only by gaining customer loyalty and customer respect the outcome of positive experiences. There must be better coordination of sales and marketing with targeted investment if the company is to increase growth and achieve an improved return on investment in those regions where it is seeking to create more demand, it also a need to interact with customers in those regions where the clients spend a lot of time on the website. Operational Efficiency: Side by side with their search of growth, the company has purposed to get better efficiency and raise the speed and effectiveness in the field of marketing. To this conclusion the structure of companys dell rationalized and managerial matrices have been decreased and nearly three layers of top management have been disconnected, therefore the integration of its global processes with business groups to achieve greater accountability, competence and speed. The completion of the restructuring of large and led to a reduction in costs and benefits in terms of the full cost of this will be seen through the fiscal year. Capital Strategy: The company dell has made significant growth in reducing the total costs that are given the opportunity to invest further capital in the growth and even add to market share. Dell has required to achieve four key benefits of its business, firstly to lower costs, plus increase its capacity at the same time, to manage their business and meet the needs of its customers extra efficiently through access to improved information, it will also seek to improve control over the infrastructure for decrease business risk finally, In order to achieve all of this using Dell technology. Dell will be a wide publicity advertisement to its customers all over the world this way with its own IT. Dell is composed of people who have committed to work well in every day and, therefore, in order to achieve progress, the company invests heavily in developing the skills of its staff. To enable staff to develop performance and competencies with the development of their innovation by giving them this authority, the company also provides comprehensive programs to give opportunities to employees to improve and develop their performance, and in this line ensures the company to increase its competitive advantage, the companys success derives from the success of its managers and employees. The Strategic IS/IT of DELL There are a number of processes are available, each one provides a different framework to a development IT/IS strategic plan. Various analyse such as Porter five forces, the internal analysis (SWOT) and the value chain required to achieve this goal. Plus a number of tools obtainable through the organizations where they can find help to identify ways in which a company can obtain a strategic advantage, while improving the strategy IS/IT. Tools that are explained in the following part has proved to themselves to demonstrate the importance of the role that can be played by information technology in order to obtain certain goals, and business to find areas where IT applications can benefit from them. Conducting Internal Analysis Could be considered internal factors in the IS unit and of the element played by the users managers of IT in the whole process to be implemented, as well as an analysis of Foreign Affairs. And can be used the following tools for this process. SWOT Analysis This is the way that can be used to appraise the strengths and weaknesses, plus opportunities and threats that the organization may contain to agreement with it. Opportunities can be distinct as the range to create new sources or systems that will feature the companys long-term, while the threats can be considered as areas of performance to the changes to be carried out or counter where there is need for introduced (Robson 1997). DELL SWOT analysis Strengths Strong market position Despite the drop in market share to Hewlett-Packard recently, and Dell is still a strong player in the PC hardware segment. In the computer component and equipment manufacturing in the United States, Dell Company was in second ranked with a market share at 18% in 2007 after HP Company 20%. Dell was followed by rivals while the competitors for dell such as IBM, for 11.1% a market share, and Sun Microsystems company on 5% at a market share (Datamonitor 2008). In the computer hardware, software and equipment wholesalers industry in the US, Dell was in first position at 6.5% market share in 2007, followed for Ingram Micro 3.7% and IBM 2.8%. According to the annual ranking Inter brands by 2007, Dell brand was in 31st position among the top 100 brands in 2007 at the world; its brand was valued at $11,554 million (Datamonitor 2008). Dell is also one of the worlds leading companies in the servers segment. The company Dell is a strong market place because its partnership with EMC in the storage sector, Based in the United States information technology infrastructure and solutions company. Dell company is strong market place in the computer component sector will has a strong brand image (DELL Annual Report, 2008). Strong performance in Asia Pacific The Companys over the last three years in Asia Pacific, revenue growth in all product categories through fiscal 2006 and 2007 with strong performance. The revenue at this part rose from $5,465 million to $7,358 million between fiscal 2005 until 2007, a raise at 34.6% and CAGR at 16%. During fiscal 2007 the part in China was led by 26% revenue growth and in Japan by 13% during fiscal 2006. Higher rate revenue growth at the overall region by Malaysia, Singapore, South Korea and India In fiscal 2007. Dell Established in Bangalore, India to development centre and new global research in May 2007 to software products, data-storage systems and develop the new generation by network servers. Plus Dell Company focused in China market because Dells is the third biggest competitor after Lenovo. Furthermore, dell established a design centre in Shanghai, china which played this segment primary key in the start on a low cost price PC Also launched a corporate blog to connect with customers, powerful performance in quick growing markets will be help the dell company to increase revenue growth (Datamonitor 2008). Wide product portfolio The company has a wide range of product, including notebooks, desktops, servers, networking, printers, storage products, ink and toner, accessories, software and televisions. Dell has to perform partnerships with EMC to Promotion Vulnerable areas in storage market. It has powerful manufacturing abilities in the many regions. A wide portfolio by products has aided the dell company to provide offerings to customers, which adds constancy to its revenues. the US Army on March 2007,chose Dell company provide hardware ,servers, networking and storage in addition integration services and installation for its enterprise solutions ,hardware and information technology . Dell is one of six honourees of the Prime Minister for the contract, which is a three-year accord with two one-year extensions and buy a ceiling value of $ 5 billion. Also Dell was selected under the Armys desktop mobile computing contract to provide printers, displays, desktop, peripherals and laptops for three years (Datamonitor 2008). Weaknesses Weak internal controls In August 2005 The United State started an investigation into financial reporting and accounting matters with Dell by Securities Exchange Commission (SEC). As well as in August 2006, begin an investigation in the financial reporting and accounting issues in the company directed its Auditing accounting Committee. In addition, the Attorney in United States for the Southern District on New York to subpoenaed all documentation relating for the dell companys financial reports from 2002 until the present time. Afterward, Released the company announcement of the existence of accounting errors, find evidence of misconduct and deficiency in the fiscal control environment and through Audit Committees investigation. The company is currently evaluating whether these problems require any restatements the previous financial period. As a result, in October 2007, Dell presented its past via periodically reports by Securities Exchange Commission (SEC). Those reports include financial information for fiscal from 2003 until the first quarter of 2007. Accounting mistakes, proof of misconduct, and to fail control in the financial environment, reflecting to weaken internal controls and the reduction of investor confidence in the companys management (Datamonitor 2008). Product recalls According to dell company data it is possible for these batteries to overheat, which could pose a risk of fire. The company was forced to withdraw several products due to quality issues in the recent period. The company announced on August 2006 to withdraw 4.1 million for laptop batteries because to fire risk. These batteries made Dell-branded based with Sony cells. the company offered in December 2005 substitution batteries by some models such as Dell Precision, Dell Latitude and notebook computers by Dell Inspiron because quality issues. In addition, 2004 the company recalled several further products in previous years because problems in the quality, containing printers, AC adapters and Auto-Air power adapters also batteries between 2000 and 2001. In the past few years several product which reflects weak quality function on company Dell (Datamonitor 2008). Testing and Quality operations processes are too applied tospare parts, componentsand subassemblies obtainedby third party suppliers. Dell recently forced to withdraw products because of quality issues, and this means that Dell may not be fully capable of achieving success in achievingat own ambition quality. Product recalls weaken the confidence of customers for products, and increase the advantage of competitors to Dell. Opportunities Acquisitions In 2007, Dell companies have gained many new companies, projects and alsolong-term plans to further acquisitions in the future. Dell made a deal for the private sector Silverback Technologies in July 2007, to provide services through the provision of a platform for the management of infrastructure forIT and remote monitoring devices such as notebook computers, desktop servers, networks and storage. The following month, made ZING systems an agreement with Dell.This agreement allows Dell to use the capacities ZING continue to improve entertainment experience that offers its customers (Datamonitor 2008). performance and optimal solutions in default ISCSI Storage Area Network (SAN), and this would strengthen the Dell product and channel leadership in simplifying andIT solutions for clients at the global level, ISCSI SAN knowledge and technology the fastest growing part of the business volume. As well as at the same time, Dell completed a deal with the Express Company for the services of licensing, as soon as possible, software and software solutions and asset management. In December 2007, Dell has signed an agreement to acquire the privately held with Everdream, a large provider in the field of software-as-a Service (SaaS) that is solutions and managed services from a distance and acquisitions Everdream are a key element in the strategy of Dell simplifies IT (Datamonitor 2008). Expanding PC market In 2006, total revenues to 163.8 billion U.S. dollars in world markets through the computer, and compound annual growth rate (CAGR), representing some 7.3% in the period 2002-2006. In comparison, the market grew at an annual growth rate to reach 9% and 5.1% in Europe, Asia and the Pacific, reaching the value of each to $ 62 billion and $ 41.1 billion between 2002 and 2006 and also, increase the size of a CAGR of 10.8% in the period from 2002 to 2006 the consumption of the market, in 2006, achieving a total of 184 million units. It is expected to grow to market size of 260.8 million units in the year-end 2011 and annual growth rate of 7.2% in the period between 2006till 2011 (Datamonitor 2008). In 2006, the total revenues of 123.1 billion dollars, equivalent to 66.9% of its value in the public markets for sales of the desktop, although the sales of laptop computers of the total income of $ 60.9 billion, representing a 33.1% of market revenue share. At the same time, it is expected to increase market performance in Europe and Asia-Pacific markets with compound annual growth rates would go up by 6.1% and 5.4% respectively, during the same period, up to the values for each of the 83.5 billion also $ 53.5 billion in 2011. It is expanding the market for the computer by allowing the company to enhance the overall revenue base (Datamonitor 2008). New retail agreements Dell company entries of new agreements for retail customers to enable greater access obtain Dell products. In September 2007, Dell is entering into partnership with GOME, the largest distributor of consumer electronics in China, which allows Dell to sell products to many buyers in the computer store. Also in September 2007, Dell opened its first store in Russia retail sale. In October 2007, Dell signed a deal with Staples, which means giving consumers options for the purchase of a wide range of Dell desktops, laptops, printers, ink, toner and observers in 1,400 Staples stores. The company has signed an agreement in November 2007, with a group Carrefour, and became the first trader to sell a comprehensive desktop computers and mobile in Europe. This agreement allows consumers to purchase Dell products in 365 Carrefour Group. In January 2008, the company achieved in the retail trade agreements with theDSG as well as dell made agreement with Tesco, the retailer with international operations in Asia and Europe (Datamonitor 2008). Threats Counterfeit goods Serious threats to the Dell in the market segments of contraband goods, and the black market in 2006, a significant increase in counterfeit products on the black market and smuggling of goods made in China and Hong Kong, where the total value of goods via mainland China and Hong Kong, a significant increase 96.3% to $ 125.6 million in the mainland, and 61.9% to reach 9.4 million in Hong Kong, although the products on the black market of lower quality in most cases is much cheaper and which affect the income of the companys long-term (Datamonitor 2008). The WEEE and ROHS directive At the beginning of August 2005, the EU market to be fiscally responsible for the implementation of its obligations under the WEEE legislation. Which makes producers of electrical goods, including computers, printers, and financially responsible for the disposal and treatment, and the collection and recycling of electrical product in the past and the future. In December 2006, the Parliament of the United Kingdom to introduce a bill to implement the Waste Electrical and Electronic Equipment (WEEE) Directive, however, the United Kingdom in January 2007, entered into force. In addition China in February 2006, issued a regulation to combat pollution (Datamonitor 2008). And Dell and non-compliance with new environmental legislation can lead to great responsibility and fines. In July 2006, and the reduction of hazardous substances (ROHS) Directive in an effective manner in order to impose restrictions on the use of Dell six hazardous materials, this material is used to produce various kinds of electrical and electronic equipment, which means that the complexity of purchasing and product design(Datamonitor 2008). Economic deceleration in the Euro zone and United States According to the Organization for Economic Cooperation and Development (OECD) in the economic field in the euro area and the United States and are the most important market for Dell. Is expected to slow in 2008 due to the recent turmoil in financial markets, in 2008, is expected to International Monetary Fund (IMF) of the United States economic growth to reduce from 0.9% to 1.9% for the slow growth in the euro zone to 2.1%, as well as reduced growth in the United Kingdom, between 3.1% in 2007 to 2.3% in 2008 (Datamonitor 2008). Economic slowdown in the euro area and the United States could lead to a reduction in spending on information te